Group Blog Software | Compendium

Article

Friday, May 17, 2013
Is Your Audience Ripe for Segmentation?

When it comes to content marketing, one size rarely fits all. In the same way you create different products and services for different customer segments, you should also consider refining marketing messages to reach those segments. Audience segmentation is the process of dividing your target audience into smaller, more focused subgroups. These...

Kaila Garrison
Marketing Manager

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Article

Thursday, May 16, 2013
Getting Started: 4 Key Elements of Customer Personas

If content marketing is a marathon—something that takes training and practice and focus to get right—persona development is the starting point. As fictional characters representing major customer groups for your content strategy, personas detail the needs and preferences, characteristics and general behaviors of the largest segments of individuals...

Kaila Garrison
Marketing Manager

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Article

Wednesday, May 15, 2013
Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing. What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful. Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of...

Chris Baggott
CEO & President

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Article

Wednesday, May 15, 2013
Best of the Web: Social Media and Blog Best Practices

Facebook, Twitter, Instagram, Bit.ly, YouTube, blogs—these may still seem like a foreign land to marketers of a certain age, but it’s where your younger customers live. To maximize your business’ social media presence, keep these best practices in mind. 1. Keep it real. The single most important practice to maintain is honesty. Consumers today...

Kaila Garrison
Marketing Manager

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Article

Tuesday, May 14, 2013
What is the Best Practice for Blog Post Frequency?

This is a question I get a lot. Sometimes folks ask because they want to do the bare minimum (I'm imagining the scene from Office Space), and other times people are genuinely interested in writing the optimum number of blog posts for successful results. Whatever your reason for asking the question, I'm going to share some data below that should...

Lee Jorgenson
Senior Account Manager

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Article

Friday, May 10, 2013
What is Squeeze Page Content?

What is Squeeze Page Content? Come again? Someone asked me this question yesterday and I had no idea what they were talking about. I had to do a quick search to discover that squeeze page content is just another term for, what I call, a Landing Page. A squeeze page is simply a single web page that has one purpose - capturing information for...

Kaila Garrison
Marketing Manager

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Article

Tuesday, May 7, 2013
Where Should I Start My Content Marketing Plan?

If the question in the title above is one that consistently keeps coming up in meetings or marketing strategy sessions -- you're doing it right! Content marketing is certainly not new but the term itself has become synonomous with blogging, creating whitepapers, social media promotion, content distribution etc. Everyone seems to inherently know...

Clayton Stobbs
Director of Account Management

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Article

Monday, May 6, 2013
The B2B Blog: The Sales Enablement Tool You Never Knew You Had

“No thanks, I’ve got enough marketing content to help me close my next deal.”Said no salesperson, ever. Content creation is hard, especially in the B2B world. Between fueling outbound marketing programs and keeping engaged with prospects on social channels, there never seems to be enough content to go around. What’s more, B2B marketers not only...

Guest Blogger

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Monday, April 29, 2013
How to Ask Customers to Share Their Story

Asking customers to share their story can produce a variety of results - including none at all. So what makes one campaign more successful than the next? The answer obviously depends on your business, but below are some tips to help you start improving your story-capturing efforts. I've started by noting some key differences between B2B and B2C...

Lee Jorgenson
Senior Account Manager

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