Email is one of the most effective ways to capture customer
attention, add value and create a qualified funnel of prospects.
But the basics of generating business-to-business leads through
email can often be shrouded in jargon, hype and unnecessary
complexity. Here are you need to know about attracting business
leads through email. Select an email...
When it comes to content marketing, one of the most important
metrics to measure the results of your efforts is cost per lead, a
metric that tells you how much you’re spending per customer to
acquire new business. For example, if you spend $1,000 creating a
whitepaper that generates 10 purchases or engagements, your cost
per lead is $100. Why is...
Content marketing is nothing new, but it is much more of a focus in
digital marketing. The basic concept is to provide valuable
content to your market and distribute it via the necessary channels
– as a result they will reward you by sharing your content (social
media and natural referral links) and even converting. The
reason the emphasis is...
The Google Hummingbird update has caused many people to ask
questions like: Is SEO dead? The statement that SEO is dead
would imply that Search Engines are dead and that is far from the
truth. A better, more intelligent statement would be
that SEO is not Dead. Content Is Coming Alive! Here is a
video from Jay Baer and Kyle Lacy on this issue...
So you have a good blog topic, but what do you do with it? Should
it be a single post or a series of posts? Does it matter? There is
no tried-and-true answer for this question; it can depend on a lot
of variables. That being said, when you have a lengthy topic or you
are looking for a way to drive more traffic to your blog, there are
It is never too early to be thinking about the conferences you and
your team will be attending next year. Here is our top four
must-attend content marketing conferences in 2014: Content
Marketing World 2014 Cleveland, Ohio September 8-11 Content
Marketing World is the largest content marketing conference on the
planet, and it does not disappoint. A...
You may have a great content marketing idea or social media
campaign in your head, but if you don’t have the budget for it, it
will just remain an idea. This is the tough balancing act all
marketers must undertake, especially with small businesses that
have been tasked with bringing in big-time results. The good news
is that digital advertising has...
Why is it some big brands are beloved by consumers and others are
hated on all accounts? How do some big brands seem to form a
personal connection with you while others consistently miss the
mark? One word: content. I would argue the following traits
catapult brands into the hearts and minds of consumers and keep
them there: They have a...
A unified brand voice isn’t just important for the Apples, Nikes
and Oreos of the marketing world. Business-to-business
organizations also need to find and communicate under one strategic
voice. Whether you are selling to consumers or other businesses,
your audience and prospective buyers should instantly recognize you
on your social media...