If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the trend is...

Does your organization want to look just like everyone else?  If they do, curating someone else's content is a great way to do it. 

Appropriately integrated, content curation can provide value as part of a content marketing strategy.   The key word is appropriately, because the majority of curation programs I see do nothing to differentiate the organization...

I know the drill...  You sit down to write a blog post and get stuck.  "I know!", you think, "I'll just upload a video into my post!  That way, I won't have to actually write anything and can submit my post right away."  

We've all had that thought before, but let me stop you before you actually hit the submit button.  In order to create a successful blog...

As someone who is interested in content marketing and social, the question that seems to constantly come up in conversations with other marketers is "how do I get people to share content, like our company on Facebook, follow us on LinkedIn etc."  Now, this is certainly a valid question but the problem being addressed is not being seen from the right angle. ...

This is a guest post by Robby Slaughter, a local productivity consultant.

Every business who runs a website needs a content marketing strategy, but lots of people rack their brains for finding ideas for content.

Sure, there are a million posts out there with "top 50 things to blog about", but that still represents work. In fact, blogging is kind of like...

Even if you work at a Content Marketingcompany like we do here at Compendium, it can be difficult to sit down and come up with something to write about, promote or develop.  If, in addition to writing content, you manage a team of those involved in writing, it be can be even more daunting to keep your content consistent and high quality in nature -- but it...

You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won't get any better.  Blogging is very similar.  A blog is only as good as the content you put into it.  You can have the most beautiful blog template in the world, however, if you decide to only post content once a month, you will be sorely frustrated...

Compendium's President, Frank Dale, teamed up with Doug Karr of DKNewMedia for a Webinar on the Essential SEO Toolkit of 2012. The premise: SEO is Dead! Long live CONTENT! In this webinar Doug talks about how search is evolving into a content marketing strategy. He highlights Google's own Maile Ohve and her announcement of

Google's Top 5 SEO Mistakes:

1. Value...

According to a 2011 Q3 Epsilon report released last December, emails focused on editorial (aka, blog) content received the highest click-through-rate and second-highest open-rate of any email message type:

This reinforces what smart marketers already know and practice, repurposing quality content across different marketing channels is a highly effective use...

Take a look at this screenshot below.  We all recognize this right?  It's a really nice, well formatted and key component of a great organization's Content Marketing Strategy.  You can see the whole Off The Beaten Path email here.

I'm picking on my friends above because they are a prime example of what happens all the time.  Email marketing lives in...