According to research from Content Marketing Institute founder Joe
Pulizzi, LinkedIn is the only platform the majority (62 percent) of
B2B marketers consider to be effective (second place is Twitter
with only 50 percent of respondents believing it is effective).
Check out more of his great findings on this infographic. Another
study from the...
Content marketing is a valuable asset in any marketer’s toolkit –
but how do you sell the concept to your CEO? Chances are good your
marketing strategy already has a content marketing component in the
form of white papers, email and/or video. To get buy in and grow
your strategy, arm yourself with facts about how content marketing
You may have a great content marketing idea or social media
campaign in your head, but if you don’t have the budget for it, it
will just remain an idea. This is the tough balancing act all
marketers must undertake, especially with small businesses that
have been tasked with bringing in big-time results. The good news
is that digital advertising has...
Thanks to all of you who joined Jay Baer and myself for our fun
Halloween themed content marketing webinar! There was a great
discussion with the hashtag #scarycontent and we're shipping off a
Compendium holiday prize pack to one lucky winner. The recorded
webinar can be viewed above and the sldies can be found on
SlideShare. If you have any follow...
Join Jay Baer and I as we dive into the 9 most horrifying
misunderstandings about content marketing. Learn how to avoid being
in a similar scary situation this Halloween (October 31st from 12-1
pm ET). Costumes are optional, but sharing a photo of your
Halloween attire with the hashtag #scarycontent could win you a
sweet prize package. Register for...
All of us at Compendium have been stressing this for years: a high
volume of collaborative content is a much better strategy than a
small number of extremely polished pieces. Jay Baer wrote an
amazing post yesterday, "Cooperative Content Will Eventually
Dominate Your Polished Content." But what they overlook is that 16%
of the searches on Google...
The Google Hummingbird update has caused many people to ask
questions like: Is SEO dead? The statement that SEO is dead
would imply that Search Engines are dead and that is far from the
truth. A better, more intelligent statement would be
that SEO is not Dead. Content Is Coming Alive! Here is a
video from Jay Baer and Kyle Lacy on this issue...
Forget about living in the moment. As a marketer, you now live in
the Zero Moment of Truth. Google coined this phrase and defines the
Zero Moment of Truth as “that moment when you grab your laptop,
mobile phone or some other wired device and start learning about a
product or service…you’re thinking about trying or buying.” And
getting the right...
So you might be asking: "What's this got to do with my
Content Marketing Strategy?" Well perhaps nothing. Except...
So many of us are still doing Content Marketing like it's 2008.
Those quaint old days when Google only indexed a Trillion
pages on the web. The golden era of Linking and Keyword data
that was completely transparent. Where...