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Thursday, May 23, 2013
Developing Your Dashboard: Tips for Reporting Content Marketing Metrics

The suits in the C-suite demand reports from their department heads, and content marketing directors are no exception. (Your clients want to know what’s happening as well.) But while executives understand sales reports and financial spreadsheets, dashboard metrics are often a foreign language. Here are some ways to translate your work in ways...

Clayton Stobbs
Director of Account Management

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Article

Wednesday, May 15, 2013
Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing. What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful. Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of...

Chris Baggott
CEO & President

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Webinar

Wednesday, May 8, 2013
Why You Don't Have Enough Content, and How To Find More

To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success. Content marketing experts Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, discuss: Just how...

Kaila Garrison
Marketing Manager

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Article

Tuesday, April 30, 2013
Set Your Content Marketing Efforts Apart with Personas

The most effective content is the type that speaks directly to a specific type of person within the process of buying your product or service. Whether that is a mid-level manager at an enterprise software company or a single working mother of two kids, using the type of language in content that speaks to their fears, wants, and challenges is much...

Corey Kime
Marketing Operations Specialist

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Article

Monday, April 22, 2013
The Role of Social Signals in Content Marketing

I read a blog post today that was talking about the role of social signals in SEO. The fact is that social signals are now significant ranking factors determining if a Content Element shows up to a given searcher. The post contained this quote: "One element that is taken into consideration by search engines is the authority of a business (or a...

Chris Baggott
CEO & President

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Resource

Thursday, February 28, 2013
New Feature Announcement: Content Buckets!

We're pleased to announce the launch of a powerful new feature, Content Buckets! This release comes after our entire overhaul of Compendium to version 4.0 and the release of our new content marketing toolset. A bit about Content Buckets -- this feature allows you, the marketer, to easily create groups of content that can then be pushed into email...

Clayton Stobbs
Director of Account Management

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Article

Wednesday, February 20, 2013
CTA Best Practices Part II: Placement by the Numbers

In my previous post about CTA best practices, I recommended always having a header CTA. In this follow up, I am going to share some statistics that I gathered by examining ten of my clients' CTA performances. Here we go! Header CTA Statistics 7 of the 10 clients examined used a header CTA. Of those 7, the header CTA was the best performing CTA...

Lee Jorgenson
Senior Account Manager

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Infographic

Tuesday, February 12, 2013
[Infographic] The State of Mobile Content Marketing

The usage and behavior of people using mobile devices (both tablets and handheld devices) has changed drastically over the past few years, and because of this brands are being forced to adopt to this changing user behavior and create their content in a way that can be consumed easily on these devices. With our friends at ExactTarget we sought to...

Corey Kime
Marketing Operations Specialist

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Article

Thursday, January 10, 2013
Announcing Compendium 4.0 - The Complete Content Marketing Suite

Today we're announcing the January 16th release of Compendium 4.0. Over the last year, we've extended the Compendium 3 platform in many different areas including: A new, highly-flexible publishing platform for the creation of branded content hubs An editorial calendar with a seamless view of your content marketing efforts New integrations with...

James Paden
Vice President of Product

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