The suits in the C-suite demand reports from their department
heads, and content marketing directors are no exception. (Your
clients want to know what’s happening as well.) But while
executives understand sales reports and financial spreadsheets,
dashboard metrics are often a foreign language. Here are some ways
to translate your work in ways...
Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
To win the war of information requires significantly more content
than commonly believed. If you think you have enough content - you
don't. One or two stories published per week isn't enough to
achieve content marketing success. Content marketing experts Jay
Baer, author of Youtility, and Chris Baggott, co-Founder of
Compendium, discuss: Just how...
The most effective content is the type that speaks directly to a
specific type of person within the process of buying your product
or service. Whether that is a mid-level manager at an
enterprise software company or a single working mother of two kids,
using the type of language in content that speaks to their fears,
wants, and challenges is much...
I read a blog post today that was talking about the role of social
signals in SEO. The fact is that social signals are now
significant ranking factors determining if a Content Element shows
up to a given searcher. The post contained this quote:
"One element that is taken into consideration by search engines is
the authority of a business (or a...
We're pleased to announce the launch of a powerful new feature,
Content Buckets! This release comes after our entire overhaul
of Compendium to version 4.0 and the release of our new content
marketing toolset. A bit about Content Buckets -- this feature
allows you, the marketer, to easily create groups of content that
can then be pushed into email...
In my previous post about CTA best practices, I recommended always
having a header CTA. In this follow up, I am going to share
some statistics that I gathered by examining ten of my clients' CTA
performances. Here we go! Header CTA Statistics 7 of the 10
clients examined used a header CTA. Of those 7, the header CTA was
the best performing CTA...
The usage and behavior of people using mobile devices (both tablets
and handheld devices) has changed drastically over the past few
years, and because of this brands are being forced to adopt to this
changing user behavior and create their content in a way that can
be consumed easily on these devices. With our friends at
ExactTarget we sought to...
Today we're announcing the January 16th release of Compendium 4.0.
Over the last year, we've extended the Compendium 3 platform in
many different areas including: A new, highly-flexible publishing
platform for the creation of branded content hubs An editorial
calendar with a seamless view of your content marketing efforts New