Star Customer: Rick Short, Marcom Director for Indium
Corporation. Check out the Indium blog here. How
has blogging improved your company's relationships with your
customers? Unlike emails, phone calls, site visits, or tech
conference presentations, blogging is a form of regular publishing.
Initially, this felt awkward for our staff of...
Last October, we asked our customers a simple and profound
question: Why is blogging important? They answered in droves, and
we've been publishing the longer-form responses in individualized
blog posts. Here's a run-down of some shorter-form responses.
Thanks again to so many of our customers for providing excellent
feedback and insight. Kyle of...
Star Customer: Jay, Marketing Manager for Bicycle Garage IndyCheck
out the Bicycle Garage Indy blog here. Blogging with
Compendium since: 2008Why is blogging important to Jay? For the
last year and a half, we have used the Bicycle Garage Indy Your
Bicycle Blog and a submission page (www.bgindy.com/for/yourbicycle)
to ask our customers and staff to...
Star Customer: Bob, Online Marketing Manager for Skoda MinottiCheck
out the Skoda Minotti blog hereBlogging with Compendium since:
2009 Why is blogging important to Bob? Blogging is important
to Skoda Minotti because as a CPA, business and financial advisory
firm, we offer services that range from traditional accounting and
tax to information...
Star Customer: Karen Seketa, Director for That's Good HRCheck out
the That's Good HR blog hereBlogging with Compendium since:
2008 Why is blogging important to Karen?For That's Good HR, we
blog to stay connected to our customers and employees in a real and
genuine way. Our blogs are written by our internal staff so they
provide another level of...
Star Customer: Julie Urlaub, Partner for Taiga CompanyBlogging with
Compendium since: 2008Check out the Taiga Company blog here
Why is blogging important to Julie? Sustainability is such a broad
and intangible term; it can mean different things to different
people. Taiga Company's goal is to help businesses be more
sustainable by being...
Star Customer: Lindsay Gill, Leisure & Online Sales Manager for
Hilton Garden Inn IndianapolisBlogging with Compendium since:
2009Check out the Hilton Garden Inn Indianapolis Downtown blog here
Why is blogging important to Lindsay? Though we have the flag of an
internationally recognized hotel brand, we may disappear among the
many hotel choices in...
Star Customer: Rick Short, Director of Marketing Communications,
Indium CorporationBlogging with Compendium Since: 2009Check out the
Indium Corporation blog hereWhy is blogging important to
Rick? Because:Time is important (time kills deals – people
need to move fast)Competitiveness is important (my target customers
must know more and move quicker...
