Tuesday, July 10, 2012
Three Quick Content Marketing Tips (for the Summer)
Unless you're in the business of selling flip flops, swim suits or lumber, it seems safe to say that summer can be a slower time of year. Vacations, next year planning and any number of other summer phenomena often take the focus off of content marketing and can make it difficult to keep new content a priority. Knowing that, below are some tips for how to deal with the summer slow down -- feel free to add any of your tips in the comments (we're always looking for more):
Reuse (curate) Older Content: There are clearly good and bad ways to curate content but the fundamental idea of reusing older content that is still relevant, is a good one. If you know there will be some major gaps in the creation of new content, consider repurposing some older blog posts or emails for the current season. You might also consider making a webinar into a blog post or deconstructing a whitepaper and adding some new insights and data.
Re-Promote Older Content: Once again, if you're facing a drought in new content for the summer months, a great way to drive some traffic is to create a calendar of social promotions for your older content. Even if a post was written six months ago, there is a good chance the insights and data in that post are relevant. Consider creating an editorial calendar and create social promotions of older content as part of that calendar.
Run a Contest: If you're struggling to get content out of your internal team, consider running a contest with your customers/clients to drive some user generated content. Think about what your customers have been doing for the past six months and build a contest around their experience. if you already have great customer feedback sitting in a lonely file somewhere, why not make that into a compelling post or series of posts?
Developing new and insightful content can often be a difficult task but mixing in new content with some of the strategies above can be a great way to keep things moving during a (typically) slower time of year.