Summit Brands Email Campaigns -- Testing!

As a follow up to my previous post about the Dishwasher Magic and Super Iron Out email campaigns that Summit Brands was running, I wanted to post a quick update on some new tests.

After the first version of the emails went out, a new campaign was developed to promote additional Facebook Fans for Dishwasher Magic and user generated content for the blog. As a reminder, the first campaign was done as follows:

• Anyone who signed up for coupons in the past received an email asking if they had used their coupon.
• If not, they were encouraged to reprint the coupon and go purchase the product.
• If so, they are given the option to write a review which will then be posted on the blog.  Once posted, they can share that link with their friends/family if they so choose.
• In all of this, a reminder campaign will also be sent out to encourage those that did purchase to write a post if they did not take the opportunity the first time around.

The new emails that went out had some new design elements and focused on getting customers to a 'required like' landing page designed to capture new fans and user generated content.