Summit Brands Email Campaigns

Over the past few months I've had the pleasure of working with an agency partner of ours, JH Specialty, and just recently they launched a full circle email campaign for one of their clients using Compendium for various branded efforts.

Summit Brands, their client, has two blogs live for their Super Iron Out and Dishwasher Magic products.  After developing some core content and working through the idea behind the coupon campaign, JH launched a campaign whereby we see the full circle loop encouraging the creation of user generated content:

• Anyone who signed up for coupons in the past received an email asking if they had used their coupon.
• If not, they were encouraged to reprint the coupon and go purchase the product.
• If so, they are given the option to write a review which will then be posted on the blog.  Once posted, they can share that link with their friends/family if they so choose.
• In all of this, a reminder campaign will also be sent out to encourage those that did purchase to write a post if they did not take the opportunity the first time around.

Hopefully as the emails continue to go out, they will generate some great product reviews and some additional social traffic as a result of their customers sharing posts that go live.