Over the past few days the topic of increasing conversion rates and
looking at ways to make pages more dynamic has been coming up quite
frequently. As a best practice, we generally suggest that
using dynamic calls-to-action (ads) is a great way to go and
ultimately can lead down the path of A/B testing and full-scale
optimization of pages.
That said, when...
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Over the past few months I've had the pleasure of working with an
agency partner of ours,
JH Specialty, and just recently
they launched a full circle email campaign for one of their clients
using Compendium for various branded efforts.
Summit Brands, their client, has two blogs live for their
Super Iron
Out and
Dishwasher
Magic products. After developing...
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At the media event Google hosted today, they announced a variety of
new developments and some pretty interesting statistics related to
search -- especially in the mobile space. First and foremost,
mobile search is growing at the pace Google saw in their initial
years and is
fueled quite heavily by voice search:
Naturally, as this trend continues,
the focus...
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When thinking about sources of content and interesting things you
can do to engage your team, especially from a blogging perspective,
I always like to discuss client meetings and similar experiences.
Over the past few weeks, I was able to meet with two clients in
Chicago and it was incredibly rewarding to see them doing great
things in the content marketing...
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In case you were not able to attend the webinar we just hosted with
the
College Network, you can get
the replay conveniently on our site:
As a quick overview, here are some of the main points we covered
about their contest:
- 2-week contest
- 1 question of interest to target market with no
restraints on post type
- Contest announced on blog, Facebook, and Twitter
- ...
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As research continues to pour out regarding marketing investment
choices in traditional media, organic search, paid efforts, social,
etc., it is interesting to see the gradual shift in opinion over
time. For instance,
MarketingSherpa recently did a study with 750 CMOs
about their opinion on investments in social media and subsequent
expectations for ROI from...
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Given
the fanfare that comes with Google's Annual Developer Conference
(Google IO), it is not surprising to see many people getting
excited about their announcement of the new Chromebook. This
has been 'in the works' for quite some time and speculation was
certainly not lacking, but it is nice to see that they've finally
made the official announcement.
That...
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Just wanted to pass along a note from a great client –
Fairytale Brownies. They just implemented a review system and
are looking for great feedback if you have enjoyed their
products!
From: Hilary Lee
Sent: Wednesday, April 27, 2011 6:03 PM
To: Hilary Lee
Subject: Review Fairytale Brownies
Hello Friends & Colleagues,
I’ve been working hard on a project for...
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In working to get Web to Post form live on the
Floppycats.com Facebook page, Jenny
Dean wrote a great post about the process and I wanted to re-post
it here as well. If you're running a web to post campaign on
your blog now, adding the same form to Facebook can be a great way
to gather additional user generated content:
1. Search for "Static FBML"...
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Although this may not relate to content marketing or
clients in any way, I came across an
article today about Microsoft (and partners)
shutting down Rustock, a major spam engine and thought it was worth
sharing.
According to the article, Rustock was a botnet comprised of about 2
million 'zombies' and was capable of sending 30 billion spam emails
per day. ...
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