Content marketers are never short on things to do. Whether it be the best time to promote to your social media accounts, what should your next piece of content be about, or how to track and optimize all that content they produce, we know that marketers have a lot to do. However, everything that is being done is going to be fundamentally flawed if you do not know the audience for which you are producing content.
As a business with a content marketing strategy (blogs, whitepapers, webinars etc.) it is crucial to understand your target audience and what type of content they want to consume. If you’ve been creating content for years, or you’re just getting started, it’s important to take a step back and think about where your content will be most effective and how that plays a role in your brand development or sales pipeline.
The webinar replay below covers what is a persona, key factors in creating personas, a guide to creating customer/prospect interviews and discussion around the importance of personas in your marketing strategy.