This summer, Facebook announced a new platform capability
that can not only drive engagement on your brand’s Facebook page,
but also can also enhance your blog posts: Embedded Posts. This
feature is exactly as it sounds. It gives you the ability to embed
a public Facebook post directly into your blog. And you can do so
in just three easy steps....
Content calendars can be a simple way to organize a content
marketing plan for a business with multiple departments needing to
contribute content to the cause. Here are three simple steps to
help you implement a company-wide content calendar: 1. Keep it in
the right spot Deciding where to keep your content calendar can
make or break the success of...
There are many reasons why you need images in every blog post you
create – the most important reason being that it is user-friendly.
Visitors’ eyes key in on images. Images make your post more
visually appealing, are search-engine friendly and can help add
context to your content. Additionally, when you post your blog to
Facebook or Google+, the...
There is no doubt that it’s crucially important to your content
planning strategy to be measuring the performance of your generated
content. If you’re not measuring, you can’t make adjustments or
produce more of the stuff that your audience wants to see. However,
your measurement has to go past social metrics alone. Social
metrics make up a (very...
One of the most important things you can do as a brand is publish
content. You do this so you can potentially convert more audience,
right? One of the most important steps companies miss is actually
getting users to their blog, so they can be moved to conversion
points, and so on. Here are five important steps you need to take
to get your audience...
So you have a good blog topic, but what do you do with it? Should
it be a single post or a series of posts? Does it matter? There is
no tried-and-true answer for this question; it can depend on a lot
of variables. That being said, when you have a lengthy topic or you
are looking for a way to drive more traffic to your blog, there are
It’s about that time again. It’s time to think about social content
planning for the holidays and your editorial calendar. Now is the
time to think seriously about what you can do for your branded
content over the holidays to support your marketing efforts.
However, you can’t simply slap some holiday-specific language over
your normal existing...
Creativity is essential for successful content marketing. The point
of content marketing is to create an engaged user base that takes a
desired action. The fact of the matter is that you can only rely on
data and metrics to a certain point. Creative, compelling content
is what will ultimately drive that data for your brand. It all
starts with the...
Editorial calendars are used for nearly all large-scale
publications (print and web), yet many brands don’t use them, but
they should be. Editorial calendars offer a way for teams to work
together on unified messaging and strategize for maximum
effectiveness. However, your editorial calendar can turn into a
nightmare if you don’t have the right...