Everyone seems to agree that content marketing is an
important part of a healthy marketing strategy and shifts in
marketing budgets (great Marketing Profs article related to this
topic) are proving that assumption. However, even if you're
the most advanced content agency in the world, it can still be
daunting to keep your employees interested in...
They are there. Scribbled on notepads on desks, highlighted
in a dozen e-books, floating in the air of brainstorming sessions
or rattling around inside any number of brains. They’re ideas. Good
ideas. You need to get them into the marketplace—not just because
it’s your responsibility within the organization, but because there
are great benefits...
If the question in the title above is one that consistently keeps
coming up in meetings or marketing strategy sessions -- you're
doing it right! Content marketing is certainly not new but
the term itself has become synonomous with blogging, creating
whitepapers, social media promotion, content distribution etc.
Everyone seems to inherently know...
You can buy a fancy new putter, but unless you hit the practice
green or work on your game, your score won’t get any better.
Blogging is very similar. A blog is only as good as the content you
put into it. You can have the most beautiful blog template in the
world but if you post content only once a month, you could be
sorely frustrated when...
We're pleased to announce the launch of a powerful new feature,
Content Buckets! This release comes after our entire overhaul
of Compendium to version 4.0 and the release of our new content
marketing toolset. A bit about Content Buckets -- this feature
allows you, the marketer, to easily create groups of content that
can then be pushed into email...
Repurposing content is an often talked about strategy for content
marketers, and rightfully so. Who wouldn’t want to get more
value out of their content, save time in the process, and get a
wide variety of content types that gives you a better chance of
hitting your target audience? Sign me up! At its core,
content repurposing is the act of...
Content marketers are never short on things to do. Whether it
be the best time to promote to your social media accounts, what
should your next piece of content be about, or how to track and
optimize all that content they produce, we know that marketers have
a lot to do. However, everything that is being done is going
to be fundamentally flawed if...
Unless you're in the business of selling flip flops, swim suits or
lumber, it seems safe to say that summer can be a slower time of
year. Vacations, next year planning and any number of other
summer phenomena often take the focus off of content marketing and
can make it difficult to keep new content a priority. Knowing
that, below are some tips...
As content marketing continues to play a larger role in the lives
of marketers, the question of "Well, how do we measure this?"
inevitably arises in corporate meeting rooms everywhere.
Organizations often want to look at: Traffic -- what type of
increase in traffic are you seeing from blogging, press releases,
white papers, twitter etc. ROI --...