Content Marketing and You

Article

Saturday, May 11, 2013
How to Motivate Employees to Contribute to a Company Blog

Everyone seems to agree that content marketing is an important part of a healthy marketing strategy and shifts in marketing budgets (great Marketing Profs article related to this topic) are proving that assumption. However, even if you're the most advanced content agency in the world, it can still be daunting to keep your employees interested in...

Clayton Stobbs
Director of Account Management

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Article

Thursday, May 9, 2013
Conquering Blogophobia: The Fear of Launching a Corporate Blog

They are there. Scribbled on notepads on desks, highlighted in a dozen e-books, floating in the air of brainstorming sessions or rattling around inside any number of brains. They’re ideas. Good ideas. You need to get them into the marketplace—not just because it’s your responsibility within the organization, but because there are great benefits...

Clayton Stobbs
Director of Account Management

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Article

Tuesday, May 7, 2013
Where Should I Start My Content Marketing Plan?

If the question in the title above is one that consistently keeps coming up in meetings or marketing strategy sessions -- you're doing it right! Content marketing is certainly not new but the term itself has become synonomous with blogging, creating whitepapers, social media promotion, content distribution etc. Everyone seems to inherently know...

Clayton Stobbs
Director of Account Management

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Article

Tuesday, April 30, 2013
The Importance of Keeping Your Blog Fresh

You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won’t get any better. Blogging is very similar. A blog is only as good as the content you put into it. You can have the most beautiful blog template in the world but if you post content only once a month, you could be sorely frustrated when...

Clayton Stobbs
Director of Account Management

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Resource

Thursday, February 28, 2013
New Feature Announcement: Content Buckets!

We're pleased to announce the launch of a powerful new feature, Content Buckets! This release comes after our entire overhaul of Compendium to version 4.0 and the release of our new content marketing toolset. A bit about Content Buckets -- this feature allows you, the marketer, to easily create groups of content that can then be pushed into email...

Clayton Stobbs
Director of Account Management

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Webinar

Thursday, August 30, 2012
How to Repurpose Content: Webinar Replay

Repurposing content is an often talked about strategy for content marketers, and rightfully so. Who wouldn’t want to get more value out of their content, save time in the process, and get a wide variety of content types that gives you a better chance of hitting your target audience? Sign me up! At its core, content repurposing is the act of...

Clayton Stobbs
Director of Account Management

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Webinar

Monday, July 30, 2012
How to Build Personas for Content Marketing: Webinar Replay

Content marketers are never short on things to do. Whether it be the best time to promote to your social media accounts, what should your next piece of content be about, or how to track and optimize all that content they produce, we know that marketers have a lot to do. However, everything that is being done is going to be fundamentally flawed if...

Clayton Stobbs
Director of Account Management

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Article

Tuesday, July 10, 2012
Three Quick Content Marketing Tips (for the Summer)

Unless you're in the business of selling flip flops, swim suits or lumber, it seems safe to say that summer can be a slower time of year. Vacations, next year planning and any number of other summer phenomena often take the focus off of content marketing and can make it difficult to keep new content a priority. Knowing that, below are some tips...

Clayton Stobbs
Director of Account Management

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Article

Monday, May 21, 2012
Three Common Problems With Measurement

As content marketing continues to play a larger role in the lives of marketers, the question of "Well, how do we measure this?" inevitably arises in corporate meeting rooms everywhere. Organizations often want to look at: Traffic -- what type of increase in traffic are you seeing from blogging, press releases, white papers, twitter etc. ROI --...

Clayton Stobbs
Director of Account Management

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