You don't want everyone in your organization blogging because they have better things to be doing. They have enough going on in their busy lives and the last thing you want them to do is to take blogging and move it to the top of their priority list --and besides, what's your company even going to gain by starting a business blogging program?
I hear these kinds of comments every day, and while I don't agree with them (of course I don't!) I can certainly understand them.
Your employees are very busy people and you have them working on a lot of important things. Your salespeople can't blog because they need to be selling! Your customer service people can't blog because they need to be serving! Your technology / development people can't blog because they need to be coding!
I get it, I get it.
But here are a couple things to consider:
1. Every day, many of your employees are already spending time out there on the web. They're checking their email, looking at Facebook, doing a quick Twitter update, doing a quick search for a pair of shoes they really want. Come on, I don't live under a rock. I believe there are studies that show the human brain can only function at the highest level of performance for about 20 minutes. That's exactly why most of us take a quick "web break" during the day.
So, if your employees are going to take this "web break," why not give them an outlet to share their thoughts in a way that benefits the company?
2. There are so many advantages to getting employees of all kinds involved in your blogging strategy. You hired smart, passionate people into your organization and the rest of the world (your customers and prospects) need to see them. There's no reason to hide, and even better yet, the more opinions, views, and info you provide from all types of people, the better your chances of someone on the other side identifying with you.
3. Money. I have to break this out as a separate point because blogging can make you money, in the same way that your salespeople or account managers can make you money. We have clients who are making more money from their blogging efforts than any other corporate effort! Seriously! We just had a customer who hasn't even been blogging with us for 2 months tell us yesterday that his blogging program is driving the most qualified demand he's ever seen into his organization. If you're unwilling to let at least some of your people blog, you could be missing out on a whole lot of money.
It's time to put the fears and excuses to bed and get comfortable with what's possible with a powerful blogging software tool like Compendium.
To learn more, check out our whitepaper: Considering Blogging?
I hear these kinds of comments every day, and while I don't agree with them (of course I don't!) I can certainly understand them.
Your employees are very busy people and you have them working on a lot of important things. Your salespeople can't blog because they need to be selling! Your customer service people can't blog because they need to be serving! Your technology / development people can't blog because they need to be coding!
I get it, I get it.
But here are a couple things to consider:
1. Every day, many of your employees are already spending time out there on the web. They're checking their email, looking at Facebook, doing a quick Twitter update, doing a quick search for a pair of shoes they really want. Come on, I don't live under a rock. I believe there are studies that show the human brain can only function at the highest level of performance for about 20 minutes. That's exactly why most of us take a quick "web break" during the day.
So, if your employees are going to take this "web break," why not give them an outlet to share their thoughts in a way that benefits the company?
2. There are so many advantages to getting employees of all kinds involved in your blogging strategy. You hired smart, passionate people into your organization and the rest of the world (your customers and prospects) need to see them. There's no reason to hide, and even better yet, the more opinions, views, and info you provide from all types of people, the better your chances of someone on the other side identifying with you.
3. Money. I have to break this out as a separate point because blogging can make you money, in the same way that your salespeople or account managers can make you money. We have clients who are making more money from their blogging efforts than any other corporate effort! Seriously! We just had a customer who hasn't even been blogging with us for 2 months tell us yesterday that his blogging program is driving the most qualified demand he's ever seen into his organization. If you're unwilling to let at least some of your people blog, you could be missing out on a whole lot of money.
It's time to put the fears and excuses to bed and get comfortable with what's possible with a powerful blogging software tool like Compendium.
To learn more, check out our whitepaper: Considering Blogging?
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