This is a guest blog post by Robby Slaughter of Slaughter Development.
Corporate blogging. Those two words sound like a contradiction at first glance. After all, if you work for a company, blogging is what you do on your own time, right?
The reality, however, is that companies are filled with people. And of course, your customers (who also work for other organizations) love reading useful, interesting content as much as the next person. A business blogging strategy is actually a good thing!
When we first started our own blog about small business productivity, we figured it was mostly a gimmick. It seemed like there were a few other corporate blogs out there, but most of them were just press releases. We thought a few articles here and there might get us some more search engine hits.
A funny thing happened, though. We found out that we actually enjoyed writing about our industry. We liked telling stories about customers or talking about events in the news related to productivity, workflow, or operational improvement. We had a little outlet to share our mission that was not nearly as obtrusive as dumping on someone at a networking event. Having a blog was having an unexpected benefit.
Over time, our little corporate blog became a full-fledged content marketing strategy. We started building a rhythm: blogging once each a month at first, and then getting up to a post a week. Now, we're consistently out there nearly every other day, and we even have over twenty pieces scheduled out in to the future.
We are, of course, generating a lot more traffic from the search engines. This is partially due to understand how keywords work, but we think it's mostly because we are starting to gain more and more authority in our domain. Other sites are linking to us, because we update frequently and provide relevant, useful information.
More important than traffic, however, is the community we are creating. We have people who follow us. They come back looking for new ideas. They leave comments. They reach out to us to ask questions. And best of all, they become partners and customers.
The story of our business blog has been one of great success. If you're thinking about taking the plunge, do it! Write content that has meaning and build yourself a little corner of the web. You'll be amazed what it does for your business and for your sense of satisfaction.
Corporate blogging. Those two words sound like a contradiction at first glance. After all, if you work for a company, blogging is what you do on your own time, right?
The reality, however, is that companies are filled with people. And of course, your customers (who also work for other organizations) love reading useful, interesting content as much as the next person. A business blogging strategy is actually a good thing!
When we first started our own blog about small business productivity, we figured it was mostly a gimmick. It seemed like there were a few other corporate blogs out there, but most of them were just press releases. We thought a few articles here and there might get us some more search engine hits.
A funny thing happened, though. We found out that we actually enjoyed writing about our industry. We liked telling stories about customers or talking about events in the news related to productivity, workflow, or operational improvement. We had a little outlet to share our mission that was not nearly as obtrusive as dumping on someone at a networking event. Having a blog was having an unexpected benefit.
Over time, our little corporate blog became a full-fledged content marketing strategy. We started building a rhythm: blogging once each a month at first, and then getting up to a post a week. Now, we're consistently out there nearly every other day, and we even have over twenty pieces scheduled out in to the future.
We are, of course, generating a lot more traffic from the search engines. This is partially due to understand how keywords work, but we think it's mostly because we are starting to gain more and more authority in our domain. Other sites are linking to us, because we update frequently and provide relevant, useful information.
More important than traffic, however, is the community we are creating. We have people who follow us. They come back looking for new ideas. They leave comments. They reach out to us to ask questions. And best of all, they become partners and customers.
The story of our business blog has been one of great success. If you're thinking about taking the plunge, do it! Write content that has meaning and build yourself a little corner of the web. You'll be amazed what it does for your business and for your sense of satisfaction.
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