I had to share this "History of Search" infographic; it's uber-long but a lot of fun to read. Thank goodness we're not still self-indexing our sites.
Does anybody else think that Twitter is a glaring omission here? I search via Twitter constantly, and I'd imagine that I'm not the only one. On a similar note, I'm not sure that the +1 button has earned its spot on this overview, being that we've only been able to imagine its potential thus far. Anyhow, if nothing else, this chart makes it clear that, if you don't have an organic search strategy by now, you're a bit behind the times. Enjoy!
Let’s be very clear about one thing: The only way to ensure that an
investment in content marketing will pay off is to know your target
audience. And the more narrowly you focus your content based on
that knowledge, the more effective your strategy will be. You see,
most businesses have a broad customer base. And within that broad
base are niche...
What exactly is "Location Based Marketing"? This really just
refers to marketing delivered to a person based on their
location. In the very early days of online and mobile
there was this idea that when a person walked by your store you
would text them an offer. A few years later it was
Foursquare and the others who allowed you to 'check in'...
It’s a common question: How many personas should a business develop
as part of an effective content strategy? Our answer: the right
number. OK, so that’s a bit cryptic. But the point is there’s no
magic formula for the number of personas that will drive the best
results for your content marketing program. As you analyze your
audience data to...