Tuesday, April 26, 2011
Content Marketing 101: Understand Your Audience
Your content is most valuable when you understand whom you’re talking to (ask yourself: who is my customer?) and what they want (ask yourself: what problems does my customer have?). If your business is having any success, you probably already know most of the answers to these questions, but you might not know how to translate your answers to the online world.
Start with keyword research. Get a Google Adwords
account and begin learning how people search for the products and services that you sell. As an automotive shop, you might sell PVC floor coverings, but searchers might call them rubber garage mats, meaning you should be calling them rubber garage mats, too! Keyword research is vital because it helps you understand how your customers talk about their problems online and how you should address them.
Our advice: Start your content marketing strategy where your competitors aren’t—in the long tail
. Remember: searchers will care about your content if it’s easy to find and solves their problems.
Want to take this Content advice to the next level? Download this!