According to research from Content Marketing Institute
founder Joe Pulizzi, LinkedIn is the only platform the majority (62
percent) of B2B marketers consider to be effective (second place is
Twitter with only 50 percent of respondents believing it is
Check out more of his great findings on this
Another study from the Content Marketing Community on
LinkedIn had the “effective” response number at 85 percent. So what
is it about LinkedIn that is driving success for B2B marketers, and
should you have a dedicated LinkedIn...
Content marketing is a valuable asset in any
marketer’s toolkit – but how do you sell the concept to your CEO?
Chances are good your marketing strategy already has a content
marketing component in the form of white papers, email and/or
video. To get buy in and grow your strategy, arm yourself with
facts about how content marketing can help introduce your product
to market and, ultimately, drive leads – that’s a language all CEOs
Prospects conduct online searches every day. They
perform searches on their phones and at their desks looking...
You may have a great content marketing idea or social
media campaign in your head, but if you don’t have the budget for
it, it will just remain an idea. This is the tough balancing act
all marketers must undertake, especially with small businesses that
have been tasked with bringing in big-time results.
The good news is that digital advertising has evened
the playing field a lot, and even small businesses can be as
influential and cutting-edge as big brands without access to
multi-million dollar campaigns. If you have the right strategy,
When it comes to content marketing, one of the most important
metrics to measure the results of your efforts is cost per lead, a
metric that tells you how much you’re spending per customer to
acquire new business. For example, if you spend $1,000 creating a
whitepaper that generates 10 purchases or engagements, your cost
per lead is $100. Why is...
One of the greatest lessons that I have learned from Jay Baer is to
"Market Your Marketing". In my latest post, What is Your
Content's Klout Score, I missed a valuable opportunity to "Market
my Marketing" because I had valuable and shareable quotes within my
post that I didn't give my readers the ability to quickly and
easily share. Learn from...
In addition to your resolutions of exercising more, taking a
relaxing trip and volunteering in 2014, content marketers should
remember to set their blogging resolutions, as well! Check out my
five picks for blogging goals in the new year: Focus on Consistency
and Frequency. No matter how great your content is, it’ll be tough
to get audience members...
It takes an incredible amount of work to
generate content that moves your audience, from
strategizing and planning, to creating and building, to publishing
and promoting; thankfully, the lifecycle of your content doesn’t
have to end here. Here are three excellent ways to get the most out
of old content: Capitalize on Timely Tie-Ins If you’ve...
How do you sell the idea of content marketing to the
decision makers in your C-suite? Company leaders are leery of
tactics they don’t understand -- and content marketing is a tactic
that’s only recently gained street cred and become a part of
marketers’ vocabulary. So where do you begin? As a marketer, you
understand the value of creating...
Once a blog post gets published, it gets clicks for a few hours –
or if you’re lucky, a few days – and then it’s done for … right?
Not if you’ve got the right approach. Here are a few tips on how to
extend the lifecycle of your blog posts: Think Long Term What’s
your ratio of timely to evergreen content? Striking the right
balance between these two...
Content marketing is quickly becoming the de facto
marketing solution for viable brands. The key to successful content
marketing is obviously great, relevant content. Relevancy is
determined by your audience. So if we want to create truly relevant
content, we need to get to know the audience as best we can. This
starts with creating and...
This summer, Facebook announced a new platform capability
that can not only drive engagement on your brand’s Facebook page,
but also can also enhance your blog posts: Embedded Posts. This
feature is exactly as it sounds. It gives you the ability to embed
a public Facebook post directly into your blog. And you can do so
in just three easy steps....
All of the content in the world won’t do your business any
good if people don’t see it. Your B2B content marketing strategy
should include not just creation, but also be organized and
designed in a way that will increase the effectiveness. So what
should a B2B content planner value? Value Comprehension Over Visits
B2B companies don’t rely on ads...