Wondering how you can improve your company's content marketing strategy? Creating personas is the answer!
Creating personas is one of the most important steps you can take toward an effective content marketing strategy. Personas allow you to identify your company's target market and target buyer so you can reach and connect with them better. Once you've developed your personas, everything you say and do in your company should be based around them.
So, how do you get started?
Join Clayton Stobbs, Director of Account Management at Compendium, for this month's 1-hour free webinar and learn everything you'll need to know about creating and maintaining personas for a successful content marketing plan!
Register here for the webinar on July 26 from 2-3 PM ET!
What challenges are you facing? Here are some questions Clayton will answer in the webinar:
- What is a persona?
- How do you develop your company's target personas?
- What should be inculded in a persona?
- What are some practical examples of personas for content marketing?
If you have more questions, bring them to the webinar! Clayton will be answering questions live at the end of his presentation.