What's Your Wish?

Last week, I surveyed the Compendium team and asked, "If you could develop one item for our application, what would it be?"  Below are the responses I received.

• Jennifer Buscher - I would add LinkedIn to the “promote” box.
• Brian Millis - Analytic tracking and presentation of ROI directly in the interface.
• Brian Millis - A close second would be any feature that helps clients quickly/easily create keyword rich content.
• Megan Glover - CTA development and tracking. - If we could create a user friendly drag and drop library of CTA’s and unique tracking to measure such offers, I think that would be a great value add for clients who may not otherwise be able to track this info.
• Laura Opperman - I would like text to post capabilities.:)
• Jim Hyslop - Real ROI tracking....(beyond click on CTA)
• Chris Baggott - Template
• Amber Mohling - Compendium App for iphones
• Stephanie West - I would love the ability to delete drafts... I would like that to be more organized.
• Kate Carrico - I’d think that my top wish list item would be fixing the fake blog preview
• Dan McFadden - A lot tighter social integration, even up to social message management (think co-tweet). It is obvious the trend is going this way and we are just not there right now. In an ideal world I should be able to run all my FB and Twitter stuff thru compendium and moderate messages from my employees just like blog posts.
• Lee Jorgenson - Make it so clients/Compendium can control each element on the template dynamically for each keyword/author/etc. 
• Jason Harvoth - Our software would be able to manage the content (twitter/facebook/blogs/etc) with one interface.
• Kyle McGrath - Versatility of adding content ie smartphone apps
• Clayton Stobbs - Full overhaul of the template editor to allow drag & drop CTA adjustments, dynamic CTA implementation with keyword selection and tracking that matches that.  Essentially, a full overhaul/rebuild of the back end template system.
• Randy Cox - it would need to be a feature that benefits the largest number of users of our application.  I would choose an integrated blog post editor and content management page.
• PJ Hinton - keyword blog recommendation system
• Scott Bleczinski - Conversion tracking
• Paul Haynes - Similar to the word count tracker;  something that tracks how many landing pages that the blog you’re working on will compend to.
• James Litton - Automatic sign-up/renewal with a fixed price for a single sized small blog package.
• Ken Moorhead - Compendium and click to view columned streams from Twitter, Facebook, LinkedIN etc. and fire off replies and content promotion blasts on the fly from within the application.
• Kelly Simon - I’m not sure if this counts but I would like for there to be some flexibility in terms of keywords.  Actually being able to delete terms that are completely obsolete or total losers…
• Brian Graham - Have keyword focused walls on Facebook that we compend to.
• Nick Murray - The ability to push content to LinkedIn. 

As I consider my options for the upcoming sprint, I am challenged with what to choose and where to go next.   Mobile apps, features for Social Management and enhanced templating tools all stand out as viable options.  I originally had thought some updates to the interface for Standard Users was the direction I wanted to go, but received some push back.  Other ideas that came up were:

• The ability for Admins to set Meta Descriptions for each page
• The ability for User to Share content to their personal Facebook and Twitter Pages
• Mobile Apps for both Creating and Approving Content
• Import Facebook Content into Compendium as a Post
• Adding Google Content Tools into User Dashboard
• Browser Toolbar Extensions for FireFox and Chrome to review keyword strength of a page and also add the content or at least a link to the page into the text editor as a draft

I am interested to hear from our clients as to what they would like to see.