Hi, I'm Eric Romer, Business Development Manager at Compendium
Blogware. Every day I talk to CEO's, business owners, and
marketing directors about how to grow their business with new
communication channels. Business blogs are the perfect way to
start a conversation with potential customers.People want relevant
information based on specific needs....
I read an article in the Washington Post last week titled
"Marketing Moves to the Blogosphere: Business Model Shifts to
Engage Customers Online." I had it bookmarked and went to
comment on the article today, but the functionality was
disabled. I sent an email to the writer, and am anxious to
hear the reasoning behind that, but I doubt I'll get...
Compendium is based in the heart of downtown Indianapolis,
overlooking Monument Circle. We love this city. Our CEO
Chris Baggott often talks about how he was here for some time, then
lived in Chicago and New York... but found his way back to
Indianapolis, and he's here to stay. This is his home, and
Compendium's home.As a Software-as-a-Service...
Pictured: Eric Romer, about to catch a touchdown pass on a slant
route in the end zone? Suit him up, Dungy.... he looks
ready.So, I had the opportunity to tour Lucas Oil stadium last
weekend, and it was a pretty amazing sight. As a Colts fan,
this is like Christmas. The excitement in Indianapolis has
been building ever since Lucas Oil broke...
A new survey from the Search Engine Marketing Professionals
Organization (SEMPO) shows that both advertisers and agencies are
ramping up their spending in Search Marketing, particularly organic
SEO. This shouldn't be shocking news, as Search Marketing has
steadily grown, and will continue to grow as less and less people
use destination websites....
I saw this video over on Debbie Weil's blog, and it apparently
aired a couple weeks back on MSNBC. They do a pretty good job
highlighting the value of a "blogger-in-chief". I like that
Bill Marriot handwrites his blog posts -- there's something
nostalgic about that in a technology-driven world. But at the
same time, that can be limiting....
Or traveling to Florida for vacation.Or throwing a party.Or
building a house.OK, so my point is, you can fill in just about any
analogy and it would work. The desired outcome is an
award-winning garden, or arriving in Florida, or having a fun party
everyone talks about, or seeing the house in its final
stages. How you get there is by using the...
I came across an blog post from Saul Hansell in the New York Times'
Bits blog that highlights what most of us regular YouTube users
have noticed lately: an increase in ad-supported videos.The author
points out that the ads are more reminiscent of "the gaudiness of
MySpace than the sterility of Google," and describes how the Kings
of Search are...
Through an interaction with a potential client today, I was
introduced to an intriguing event: Startup Weekend. The basic
premise is a group of highly motivated developers, marketers,
entrepreneurs, and business-minded people gather for a weekend to
pump out ideas for companies and projects - and they actually
develop them from start to finish....
I had a great weekend at a friend's lake house, which consisted
mostly of relaxing, boating and eating. However, I managed to
sneak in some talk about business blogging as well. One of my
biggest struggles with being on the cutting edge of a new blog
software is how to break it down to layman's terms. In any
form of communication, you have to...