Filtered By: All Categories

Content Exchange

Smart solutions for integrated marketers

Article
Fear of a Blog Planet
Tuesday, July 8, 2008

Fear of a Blog Planet

By Compendium Staff

I had a "mini-dinner party" with two friends last night from college.  It was a pretty good deal, as they provided the food & wine, and I just offered up my portable tailgate grill & kitchen.  I'll take that arrangement any day....

So, as we were talking, one of my friends said she loved company blogging at her old job because it allowed her to be more creative.  It wasn't formal press release writing, which can be a bit dry.

My other friend asked "do people really read blogs?", which was an honest perspective I think many people have.  I used to think the same thing, and I'm 93% sure it's just that word: BLOG.

It has a connotation that seems elite, or only for the tech-savvy.  That's simply not true.  The word "blog" comes from "web log".  With simple blog software, t's just an easy way to log/journal/document your life or business on the web. 

Don't fear blogs - they're here to make communication easier in a constantly evolving era of technology.  A corporate blog allows your business to easily communicate on a human level.

Recent Posts

  • Article
    Tuesday, May 21, 2013

    Why is Content Marketing Spending on the Rise?

    Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

    Corey Kime
    Marketing Operations Specialist
  • Article
    Monday, May 20, 2013

    How much content do I need to be a successful Content Marketer?

    Successful Content Marketing has a lot of moving parts and there is no single aspect of Content Analytics can determine success.  But one key area that is frequently underestimated is a realistic contemplation of the volume of content required. I recently went through an exercise with an insurance company and I thought I might share that...

    Chris Baggott
    CEO & President
  • Article
    Friday, May 17, 2013

    Execute Your Content Strategy with a Content Dashboard

    Creating content marketing personas, developing an editorial calendar, and creating a list of topics are all foundational building blocks for a content marketing program.  However, when you get in to the day-to-day of managing a content marketing program for yourself and your writers it can become quite a hassle without the right tools.  That's why...

    Corey Kime
    Marketing Operations Specialist

READY TO See Compendium? REQUEST A DEMO

×