Thursday, October 23, 2008
Blog: A Next Generation Website
After listening in to Debbie Weil and Chris Baggott's Webcast on Tuesday, I learned some new things, re-enforced some old things, and overall felt really good about Compendium's solution for business blogs.
Debbie reveiwed her recommendation for the first steps
a company needs to start a blog.First Steps to Blogging Success:
- Have a goal
- Focus on a topic or issue
- Get contributors (plural)
- Choose a platform
- Be committed
It's a simple list, yet very accurate. Both Chris and Debbie went into more detail about each item, agreeing on about 95% of each others opinions. I'll summarize some of that in a later post, but I really want to focus on one statement Debbie made early in the Webcast.
One of the opening questions posed was simple: "How do you define a blog?"
Debbie's answer struck a chord with me because I'm a huge proponent of banning the "b-word". Talking with so many SMB's, or companies that are a few years behind on new technologies, it's clear that the "b-word" creates some fear. It makes sense. People fear things they don't understand. People fear change. But as Debbie answered, "a blog is just a next generation website."
It's easy to update, more engaging for the end-user and incredibly friendly with search engines.
I predict that in 5-7 years, blogs and websites will be a hybrid of sorts. We will
experience fresh, engaging content that can be easily updated by employees across the board.
I've never actually seen Star Trek: Next Generation, but I did some Googling, and found the intro before every episode. Oddly enough, it was quite fitting for companies that are new to any type of non-traditional marketing."Space: the final frontier. These are the voyages of the starship Enterprise.
Its continuing mission: to explore strange new worlds, to seek out new
life and new civilizations, to boldly go where no one has gone before."
Blogs: The Next Generation of Websites... to seek out new customers and new relationships, to boldly go where no company has gone before.
Yes, I went there. Hopefully my cheesy analogy resonates with you. Otherwise, I've just sacrificed being called a nerd around the office.