Hi, I'm Eric Romer, Business Development Manager at Compendium
Blogware. Every day I talk to CEO's, business owners, and
marketing directors about how to grow their business with new
communication channels. Business blogs are the perfect way to
start a conversation with potential customers.People want relevant
information based on specific needs....
Traditional marketers tend to shy away from new communication or
marketing channels, and may not care to understand why blogs and
business are mentioned in the same sentence. Don't let this
happen to your business or marketing department.As much as I am an
advocate of business blogging, I also understand the difficulties
that Marketing Directors...
Are blogs a valid source to drive prospective customers?It's one of
the ongoing discussions when approaching a corporate blog.
Many companies view blogs as a way to tip their toe in social
media, or to "get our name out there." Therein lies the root
of the problem -- businesses aren't blogging with a purpose.
The focus is not Search Engine...
Is it more effective to persuade the uncommitted, or motivate the
committed?This question came to mind while reading Seth Godin's
insightful post "Marketing lessons from the US election". He
approached the election from a marketer's point of view, not from a
partisan perspective. There were lessons learned, and new
techniques used in this year's...
After listening in to Debbie Weil and Chris Baggott's Webcast on
Tuesday, I learned some new things, re-enforced some old things,
and overall felt really good about Compendium's solution for
business blogs. Debbie reveiwed her recommendation for the
first steps a company needs to start a blog.First Steps to Blogging
Success: Have a goal Focus on a...
I'm really excited about next week's Webinar, How To Profit From
Blogging. Both Chris and Debbie (author of "The Corporate
Blogging Book") are experts in blogging and social media, so I
imagine an insightful session with these two thought leaders.I've
seen Chris speak at several events and conferences, and keep up on
his blog, Chris Baggot's Guide...
I read a very interesting article today in B2B Magazine, titled
"Corporate blogs fail crisis test." Clearly, the writer is
not impressed with the communication on corporate blogs during the
Wall St. meltdown. There are some good arguments from both
sides of the fence, but overall I agree with B2B:"A time of crisis
demands leadership, and a blog...
That's my mom. ------------------------------->Hopefully she
doesn't take offense to the title of this post. I doubt she
will. She'll be the first to tell you how often we discuss
new media and technology.My mom teaches advanced Performing Arts to
high school students in Ohio. She has a unique perspective,
hearing about Facebook, Twitter,...
Ok, maybe some people do. But I'd say it's a small percentage
of people that genuinely enjoy being "sold" something, unless they
are ready to buy. Think about it.Everybody knows that person
who only calls when they either need something, or want to sell you
an idea/product. You see their number pop up in caller ID,
and quickly ignore it. (**no...
So, a month has gone by and I haven't posted anything on this
blog. I'm not impressed with myself, especially since our
President flagged me as one of the more frequent bloggers at
Compendium (no pressure, right?). The Business Development
team was trying to close out a strong quarter for Compendium, but
that's no excuse for a lack of business...