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  • Article
    Why Should Your Business Blog?
    Wednesday, April 2, 2008

    Why Should Your Business Blog?

    Hi, I'm Eric Romer, Business Development Manager at Compendium Blogware.  Every day I talk to CEO's, business owners, and marketing directors about how to grow their business with new communication channels.  Business blogs are the perfect way to start a conversation with potential customers.People want relevant information based on specific needs....

    Compendium Staff
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  • Article
    Why Your Business Should Consider Content Marketing
    Thursday, November 20, 2008

    Why Your Business Should Consider Content Marketing

    Traditional marketers tend to shy away from new communication or marketing channels, and may not care to understand why blogs and business are mentioned in the same sentence.  Don't let this happen to your business or marketing department.As much as I am an advocate of business blogging, I also understand the difficulties that Marketing Directors...

    Compendium Staff
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  • Article
    Blogs Directly Affect Purchasing Decisions
    Tuesday, November 11, 2008

    Blogs Directly Affect Purchasing Decisions

    Are blogs a valid source to drive prospective customers?It's one of the ongoing discussions when approaching a corporate blog.  Many companies view blogs as a way to tip their toe in social media, or to "get our name out there."  Therein lies the root of the problem -- businesses aren't blogging with a purpose.  The focus is not Search Engine...

    Compendium Staff
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  • Article
    Politics and Marketing: Motivating the committed
    Wednesday, November 5, 2008

    Politics and Marketing: Motivating the committed

    Is it more effective to persuade the uncommitted, or motivate the committed?This question came to mind while reading Seth Godin's insightful post "Marketing lessons from the US election".  He approached the election from a marketer's point of view, not from a partisan perspective.  There were lessons learned, and new techniques used in this year's...

    Compendium Staff
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  • Article
    Blog: A Next Generation Website
    Thursday, October 23, 2008

    Blog: A Next Generation Website

    After listening in to Debbie Weil and Chris Baggott's Webcast on Tuesday, I learned some new things, re-enforced some old things, and overall felt really good about Compendium's solution for business blogs.  Debbie reveiwed her recommendation for the first steps a company needs to start a blog.First Steps to Blogging Success: Have a goal Focus on a...

    Compendium Staff
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  • Article
    How To Profit From Blogging: Exclusive Webinar with Debbie Weil & Chris Baggott
    Tuesday, October 14, 2008

    How To Profit From Blogging: Exclusive Webinar with Debbie Weil & Chris Baggott

    I'm really excited about next week's Webinar, How To Profit From Blogging.  Both Chris and Debbie (author of "The Corporate Blogging Book") are experts in blogging and social media, so I imagine an insightful session with these two thought leaders.I've seen Chris speak at several events and conferences, and keep up on his blog, Chris Baggot's Guide...

    Compendium Staff
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  • Article
    Corporate Blogging's Role In Crisis
    Tuesday, October 14, 2008

    Corporate Blogging's Role In Crisis

    I read a very interesting article today in B2B Magazine, titled "Corporate blogs fail crisis test."  Clearly, the writer is not impressed with the communication on corporate blogs during the Wall St. meltdown.  There are some good arguments from both sides of the fence, but overall I agree with B2B:"A time of crisis demands leadership, and a blog...

    Compendium Staff
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  • Article
    But Can You Explain It To Your Mom?
    Thursday, October 9, 2008

    But Can You Explain It To Your Mom?

    That's my mom. ------------------------------->Hopefully she doesn't take offense to the title of this post.  I doubt she will.  She'll be the first to tell you how often we discuss new media and technology.My mom teaches advanced Performing Arts to high school students in Ohio.  She has a unique perspective, hearing about Facebook, Twitter,...

    Compendium Staff
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  • Article
    No One Likes To Be Sold To
    Tuesday, October 7, 2008

    No One Likes To Be Sold To

    Ok, maybe some people do.  But I'd say it's a small percentage of people that genuinely enjoy being "sold" something, unless they are ready to buy.  Think about it.Everybody knows that person who only calls when they either need something, or want to sell you an idea/product.  You see their number pop up in caller ID, and quickly ignore it.  (**no...

    Compendium Staff
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  • Article
    Have A More Meaningful Conversation With Prospects
    Monday, October 6, 2008

    Have A More Meaningful Conversation With Prospects

    So, a month has gone by and I haven't posted anything on this blog.  I'm not impressed with myself, especially since our President flagged me as one of the more frequent bloggers at Compendium (no pressure, right?).  The Business Development team was trying to close out a strong quarter for Compendium, but that's no excuse for a lack of business...

    Compendium Staff
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