Repurposing Marketing Content

Repurposing marketing content so that it's most accessible to the end user has become an important practice for today's marketer. Here's a great example of how one of our partners, Webinar Resources, is helping marketers deliver rich, educational content more effectively.

Webinar resources is a full service firm that helps marketers execute, promote and acquire new business through Webinar productions. In an effort to better deploy these events, the company has starting offering mobile replay options. In addition to clicking a link and viewing from your mobile device, viewers with supported devices and a QR code scanner can scan the QR code and launch the replay immediately.

Understanding how your audience wants to receive and digest information is critical to your customer acquisition strategy. Mobile is just one avenue to communicate to these prospects, but don't forget search, social media and email. All areas where Compendium is helping marketers distribute content to the people they know, and the people they want to meet.

For more information about new content marketing strategies, check out this Free Whitepaper: Rethinking Your Content Marketing Strategy.