Hi - I'm Megan, the Director of Marketing for Compendium. Thanks for stopping by.

As the marketing director for a BtoB Software- as- a- Service search marketing company, I'm responsible for all demand generation both online and offline.

And, we drink our own kool-aid.  Blogs are a vital component to our search marketing strategy. In fact, at Compendium, over 50% of all online traffic comes from our blogs, and it's my job to take that traffic and convert it into new business.

To learn more about how Compendium and other businesses are using blogs to generate traffic and acquire new customers, sign up for a demo today or follow me on Twitter @megancglover.

Hard to believe Compendium's first ever Innovation Day was one week ago. The excitement around the projects and teamwork continue to linger in the office and the question on everyone's mind, aside getting these great features to market is, when's the next Innovation Day?!

It's great how a team can rally around the success of an idea or campaign but just as...Continue Reading the Post »

Compendium's flying to Palm Springs next week and attending the 2011 eTail West conference, February 22-25. If you're attending, drop us a line at info@compendium.com so we can connect.

Our CoFounder/CEO Chris Baggott will be leading an exclusive roundtable discussion about the state of search and social media and Jennifer Buscher and Nick Murray will be...Continue Reading the Post »

Dear Citrix,

This is Megan from Compendium. We've been clients of yours for quite some time, but your torturing ways have finally got the best of us. We love that your solution is practically free but your consistent delivery delay, audio blunders and incompatibility with Macs have finally pushed us to look elsewhere. Free at the price of professionalism...Continue Reading the Post »

Someone sent me this great article today from BtoB Magazine called: Study says more companies are blogging. The article is a result of an eMarketer study that suggests corporate blogs will rise by 39% in 2011.

The main reasons for adoption are:

• Communication
• Lead Generation
• Customer Service
• Branding

Check out this post I wrote called Compendium noBlogware which...Continue Reading the Post »

Repurposing marketing content so that it's most accessible to the end user has become an important practice for today's marketer. Here's a great example of how one of our partners, Webinar Resources, is helping marketers deliver rich, educational content more effectively.

Webinar resources is a full service firm that helps marketers execute, promote and...Continue Reading the Post »

Here's a great post from Marketo's Director of Marketing, Maria Pergolino. What I like about Maria's post, in addition to the great mention of Compendium, is her definition of lead generation.

Lead generation cannot solely be measured on volume, there must be a balance of volume coupled with leads that are genuinely interested in purchasing your product now...Continue Reading the Post »

It's official Compendium is losing Blogware. We're in the process of deblogging our website, collateral, business cards, domains - you name it.

When Compendium was founded almost four years ago Blogware made a lot of sense. The term immediately resonated with marketers looking to implement blogging strategies within their...Continue Reading the Post »

Let's face it, Marketing 2010 cannot be a "one-size fits all" strategy. With all of the transparent online tools at our disposal such as: keyword research, social networks, web analytics, blogs and search engines - communicating to personalities and buying persona's must become standard practice for online marketing.

This is a great (and free) resource from...Continue Reading the Post »

A big congratulations goes out to Compendium client and marketing rockstar, Rose Cahill for being featured in the August/September edition of Chief Marketer. Access the website here.

Rose is the VP/Director of Marketing for SBLI and is responsible for the immense success her company has had integrating social, direct and mass media strategies for optimal...Continue Reading the Post »