Welcome Institute for Vibrant Living!

Every now and then it's important to stop and just appreciate a job well done.  The Institute for Vibrant Living (IVL) has recently partnered with Compendium to launch their blogging and social strategy, and they are off to a tremendous start!  From posting frequently to including links and images within posts, IVL is getting their program off the ground in perfect fashion.

Let's use the screenshot below to highlight some of the best practices that IVL is demonstrating:

1. Shop Now - linking to their eCommerce website, IVL can turn blog visitors into paying customers
2. Blog Title - IVL uses a great post title that includes topical keywords and a number.  Using a number gives the reader the impression that your post is digestable, and they will be able to acquire some quick takeaways
3. Image in Post - the image is appropriate for the content and attractive
4. Sidebar - the sidebar is utilized to invite visitors to subscribe to their blog feed as well as visit their social sites...cross promoting their other online marketing efforts
5. Link inside post - links inside posts actually drive more clicks than most CTAs!

To see more blogging best practices in action, or to shop for great natural health products, check out IVL Products' blog!