Part two is here! In the video below, I demonstrate how to use the Google URL Builder and Shortener to tag and track content that is shared on Twitter. If you missed part one, you might want to start by viewing my video on Social Media Tracking with the Google URL Builder first.
I now prefer to use bit.ly as a URL shortener since it provides more tracking data and a QR code to go with your link. However, the steps work the same no matter which tool you use. Stay tuned for part three where I will demonstrate how to drive visitors from your print marketing to your website, and of course, how to track it.