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  • Article
    Hi, I'm Lee!
    Thursday, June 2, 2011

    Hi, I'm Lee!

     My name is Lee Jorgenson+.  As an Account Manager for Compendium, I get to work with many great companies ranging from large enterprises to small ma' and pa' shops.  Spending so much time helping my clients with their online marketing strategies, I get to witness great online marketing successes...and the occasional hard but educational failures...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    What No Content Marketing Thought-Leader or Consultant Wants You to Know
    Monday, June 18, 2012

    What No Content Marketing Thought-Leader or Consultant Wants You to Know

    If you've ever been to a good marketing conference, you probably know what it's like to walk away from an event feeling inspired to change the world...or at least your company.  For many marketers who are in charge of social, email, blogging and the like, it's easy to get caught up in all of the hype.   But before you kick down the door of your...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    Thursday, May 31, 2012

    Fuel Your Content Marketing: Social Sharing & Blogging Webinar Replay

    Did you know that 70% of blog administrators are also responsible for their companies' social media programs?  If you're part of that 70% or if you are involved in the social media efforts at your company, tune in to the webinar replay below to find out how you can save time and increase your social effectiveness using a blog or content hub....

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    How to Generate 2,000 Pageviews with an Under-Performing Post Written 2 Years Ago
    Thursday, May 24, 2012

    How to Generate 2,000 Pageviews with an Under-Performing Post Written 2 Years Ago

    If you've been blogging for a few years, you probably have loads of old content just sitting in the archives.  Today, your focus is on generating that next piece that's going to make a splash in the social media outlets and generate tons of search traffic.  But what if that post could be one that you wrote two years ago?  As a matter of fact, what...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    Content Marketing Strategy: 6 Benefits of Using Disqus as Your Commenting System
    Thursday, April 12, 2012

    Content Marketing Strategy: 6 Benefits of Using Disqus as Your Commenting System

    By now, most of you are probably aware of the Disqus commenting platform, but for those of you that aren't, I'm going to shed some light on why this is a great commenting platform for you to consider. 1. Allows Commenters to Sign In With Credentials from Other Sites It can be annoying and hindering to force your readers to create a new account in...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    Thursday, March 8, 2012

    4 Widgets to Outfit Your Business Blog

    We’ve come to love and recommend a few great widgets here at Compendium. In the video below, I cover the benefits of using ShareThis, Disqus, Gravatar and Outbrain. In case you don’t have time to watch the video, here is a quick breakdown of some of their benefits: ShareThis Enables social sharing buttons to include counters that provide “social...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    3 Steps to Creating a Powerful Business Blogging Strategy
    Friday, February 24, 2012

    3 Steps to Creating a Powerful Business Blogging Strategy

    As an Account Manager at Compendium, I've had the opportunity to help many clients launch their blogging programs.  Each process always starts with a conversation where we talk about the client's goals for their program.   While most clients have identified at least one or two reasons for launching a blog, many haven't fully thought out the entire...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    LinkedIn: Guide to Social Sharing & Fair Use
    Monday, February 20, 2012

    LinkedIn: Guide to Social Sharing & Fair Use

    Before creating an account and participating on LinkedIn, you should be sure to fully understand the intended use of the site.  While LinkedIn is considered a social site, it describes its purpose as the following: The mission of LinkedIn is to connect the world’s professionals to enable them to be more productive and successful. To achieve our...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    Business Blogging Tip - Get Content Tips From Your Vendors
    Wednesday, February 15, 2012

    Business Blogging Tip - Get Content Tips From Your Vendors

    If you're involved with a company blog, you're probably aware that content creation can be a bit of a struggle.  Working with some innovative brands, I've discovered that some of your best content may be just a request away. I first heard of this idea from Ben Hanson, at Swanson Health Products.  Swanson sells vitamins and supplements, and as you...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
  • Article
    Content Marketing Strategies Begin with Planning
    Thursday, November 24, 2011

    Content Marketing Strategies Begin with Planning

    It's the holiday season, and it seems like everyone is busy personally and professionally. It's so easy to get so focused on knocking out your to-do list that you forget to step back and make sure you have your bases covered. I've seen this frantic mindset wreak havoc in many of my clients' marketing programs, so I figured it was worth throwing out...

    Lee Jorgenson
    Senior Account Manager
    Read More ➡
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