Social Media Tracking with the Google URL Builder

By: Thursday, June 2, 2011
Are you unsure how effective the content you share via social media is? Do you want to know what type of content performs best on different social networks? Are clicks from content you shared on social networks still showing up as referral traffic in Google Analytics? If you answered "yes" to any of the questions above, this post is for you.

In the video...Continue Reading the Post »
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It's the Content, Not the Platform

By: Monday, March 28, 2011
Successful online marketing is mostly about the content, not the platform.  This may sound odd coming from the employee of a SaaS company, but it's true.  If you use the best platform on the planet but your content is lousy, then you are just making noise.  You will not have success without great content, because that is the real message.  However, great...Continue Reading the Post »
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Welcome Institute for Vibrant Living!

By: Tuesday, March 15, 2011
Every now and then it's important to stop and just appreciate a job well done.  The Institute for Vibrant Living (IVL) has recently partnered with Compendium to launch their blogging and social strategy, and they are off to a tremendous start!  From posting frequently to including links and images within posts, IVL is getting their program off the ground in...Continue Reading the Post »
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How to Drive Links to Category Pages

By: Wednesday, March 2, 2011
 Using Compendium, you get great value out of your category pages, AKA keyword blogs.  But while the on-page SEO is taken care of, how do you drive links to those pages?  The answer: use your post ID like an anchor tag to link to specific content on the category page.

Let's use Sears Outlet as an example.  Sears Outlet has their knowledgeable store managers...Continue Reading the Post »
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A New Year, a Clean Start to Your Blogging Strategy

By: Monday, January 3, 2011
 I'm really not one for New Year resolutions.  I don't care to give things up for Lent either (not that you care).  However, periodic checkpoints to wrap up any loose ends are always good, and the new year makes as good a checkpoint as any.

As you kick off your 2011 initiatives and create your annual marketing goals, revisit your blog strategy and ensure...Continue Reading the Post »
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Perspective - For Online Marketing, For Life

By: Monday, November 29, 2010
 After an eventful (not exactly in the good way) holiday weekend, I have been reminded how  things need to be put into perspective.  There's the perspective that is needed when looking at your Google Analytics account and deciding what each trend line really means.  There's the perspective that is needed at the office when you're tempted to get overly upset...Continue Reading the Post »
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Lesson From AdWords: Measure Conversions

By: Monday, November 22, 2010
If you've been following my blog, you know that I am currently getting Google AdWords certified (halfway there!).  I imagined myself being certified by now, but things have been far too busy for me to read through the materials.

Anyhow, I chose Analytics as my AdWords concentration, and the material is emphasizing how marketers should focus on end conversions...Continue Reading the Post »
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7 Blog Post Tips That Will Help You Convert Visitors and Boost SEO

By: Monday, November 15, 2010


 A couple weeks ago I had the privilege of presenting at IUPUI's annual eduDEV conference on blogging best practices.  Below I will digest the last half of the presentation covering the components of a successful blog post.

Post Title
  1. Include keywords - search engines pay special attention to blog post titles.  In analyzing the web analytics of over 60...
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Can Your Company Keep Up With Marissa Mayer?

By: Monday, November 8, 2010
First, if you haven't watched Digg's interview with Marissa Mayer (video below), then you should. Marissa Mayer is Google's first woman engineer and 20th employee. She just took over Google Local, so I can't wait to see what she does there.

After watching the interview, I have to ask, how is your Google TV widget coming along? What did you do to adjust for...Continue Reading the Post »
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Keyword Segmentation Yields Content Marketing Success

By: Monday, November 1, 2010
Today, we're going to talk about segmenting your traffic to take control of your content marketing efforts.  Like many aspects of business (and life for that matter), blogging and content marketing are areas where you can just passively watch things happen, or you can take the bull by the horns and make things happen.  If you're partaking in the former, the...Continue Reading the Post »
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