My name is Lee Jorgenson+. As an Account Manager for
Compendium, I get to work with many great companies ranging from
large enterprises to small ma' and pa' shops. Spending so
much time helping my clients with their online marketing
strategies, I get to witness great online marketing successes...and
the occasional hard but educational failures...
If you've ever been to a good marketing conference, you probably
know what it's like to walk away from an event feeling inspired to
change the world...or at least your company. For many
marketers who are in charge of social, email, blogging and the
like, it's easy to get caught up in all of the hype. But
before you kick down the door of your...
Did you know that 70% of blog administrators are also responsible
for their companies' social media programs? If you're part of
that 70% or if you are involved in the social media efforts at your
company, tune in to the webinar replay below to find out how you
can save time and increase your social effectiveness using a blog
or content hub....
If you've been blogging for a few years, you probably have loads of
old content just sitting in the archives. Today, your focus
is on generating that next piece that's going to make a splash in
the social media outlets and generate tons of search traffic.
But what if that post could be one that you wrote two years
ago? As a matter of fact, what...
By now, most of you are probably aware of the Disqus commenting
platform, but for those of you that aren't, I'm going to shed some
light on why this is a great commenting platform for you to
consider. 1. Allows Commenters to Sign In With Credentials from
Other Sites It can be annoying and hindering to force your readers
to create a new account in...
We’ve come to love and recommend a few great widgets here at
Compendium. In the video below, I cover the benefits of using
ShareThis, Disqus, Gravatar and Outbrain. In case you don’t have
time to watch the video, here is a quick breakdown of some of their
benefits: ShareThis Enables social sharing buttons to include
counters that provide “social...
As an Account Manager at Compendium, I've had the opportunity to
help many clients launch their blogging programs. Each
process always starts with a conversation where we talk about the
client's goals for their program. While most clients have
identified at least one or two reasons for launching a blog, many
haven't fully thought out the entire...
Before creating an account and participating on LinkedIn, you
should be sure to fully understand the intended use of the site.
While LinkedIn is considered a social site, it describes its
purpose as the following: The mission of LinkedIn is to connect the
world’s professionals to enable them to be more productive and
successful. To achieve our...
If you're involved with a company blog, you're probably aware that
content creation can be a bit of a struggle. Working with
some innovative brands, I've discovered that some of your best
content may be just a request away. I first heard of this idea from
Ben Hanson, at Swanson Health Products. Swanson sells
vitamins and supplements, and as you...
It's the holiday season, and it seems like everyone is busy
personally and professionally. It's so easy to get so focused on
knocking out your to-do list that you forget to step back and make
sure you have your bases covered. I've seen this frantic mindset
wreak havoc in many of my clients' marketing programs, so I figured
it was worth throwing out...