Are you unsure how effective the content you share via social media
is? Do you want to know what type of content performs best on
different social networks? Are clicks from content you shared on
social networks still showing up as referral traffic in Google
Analytics? If you answered "yes" to any of the questions above,
this post is for you.
In the video...
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Successful online marketing is mostly about the content, not the
platform. This may sound odd coming from the employee of a
SaaS company, but it's true. If you use the best platform on
the planet but your content is lousy, then you are just making
noise. You will not have success without great content,
because that is the real message. However, great...
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Every now and then it's important to stop and just appreciate a job
well done.
The Institute for Vibrant
Living (IVL) has recently partnered with Compendium to launch
their blogging and social strategy, and they are off to a
tremendous start! From posting frequently to including links
and images within posts, IVL is getting their program off the
ground in...
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Using Compendium, you get great value out of your category
pages, AKA keyword blogs. But while the on-page SEO is taken
care of, how do you drive links to those pages? The answer:
use your post ID like an anchor tag to link to specific content on
the category page.
Let's use
Sears Outlet as an example.
Sears Outlet has their knowledgeable store managers...
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I'm really not one for New Year resolutions. I don't
care to give things up for Lent either (not that you care).
However, periodic checkpoints to wrap up any loose ends are
always good, and the new year makes as good a checkpoint as
any.
As you kick off your 2011 initiatives and create your annual
marketing goals, revisit your blog strategy and ensure...
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After an eventful (not exactly in the good way) holiday
weekend, I have been reminded how things need to be put into
perspective. There's the perspective that is needed when
looking at your Google Analytics account and deciding what each
trend line really means. There's the perspective that is
needed at the office when you're tempted to get overly upset...
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If you've been following my blog, you know that I am currently
getting Google AdWords certified (halfway there!). I imagined
myself being certified by now, but things have been far too busy
for me to read through the materials.
Anyhow, I chose Analytics as my AdWords concentration, and the
material is emphasizing how marketers should focus on end
conversions...
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A couple weeks ago I had the privilege of presenting at
IUPUI's
annual eduDEV conference on blogging best practices. Below I
will digest the last half of the presentation covering the
components of a successful blog post.
Post
Title
-
Include keywords - search engines pay special
attention to blog post titles. In analyzing the web analytics
of over 60...
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First, if you haven't watched Digg's interview with Marissa Mayer
(video below), then you should. Marissa Mayer is Google's first
woman engineer and 20th employee. She just took over Google Local,
so I can't wait to see what she does there.
After watching the interview, I have to ask, how is your Google TV
widget coming along? What did you do to adjust for...
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Today, we're going to talk about segmenting your traffic to take
control of your content marketing efforts. Like many aspects
of business (and life for that matter), blogging and content
marketing are areas where you can just passively
watch things happen, or you can take the bull by
the horns and
make things happen. If you're
partaking in the former, the...
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