Content Marketing Strategy: Answering Prospects' Questions

A lot of businesses field questions from customers and prospective customers as a daily part of their operations.  What many businesses don't realize is that this content could and should be published online since it is very valuable to prospective customers. If one person is asking a particular question about your business, many others probably have the same question and are even searching for it online.



A prime example of a well-executed Q&A is PetRelocation.com's "Ask the Pet Travel Experts" blog. A few beneficial components of this type of program include:

• Conversational content - this is great for search engines since searchers are searching the way they talk/write more and more over time
• Endless content ideas - keeping a steady stream of relevant content ideas can be difficult, but Q&A helps alleviate this concern
• Highly relevant content - this is the type of content that is most valuable to prospective customers
• Acquire useful business info - are you receiving a lot of questions about a certain aspect of your business?  This is a good indicator that you should better explain that topic on your website, so less people have to ask questions.

Not only does Q&A content carry the benefits above, but for PetRelocation.com, the Q&A blog has also become the most valuable blog content.  PetRelocation.com's Q&A blog led to more revenue generated than any other blog content in the first quarter this year.

Have any great experience using or implementing a Q&A program?  Share with us in the comments!