Blogging to Win Customers

Article

Thursday, June 2, 2011
Hi, I'm Lee!

My name is Lee Jorgenson+. As an Account Manager for Compendium, I get to work with many great companies ranging from large enterprises to small ma' and pa' shops. Spending so much time helping my clients with their online marketing strategies, I get to witness great online marketing successes...and the occasional hard but educational failures...

Lee Jorgenson
Senior Account Manager

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Article

Tuesday, May 14, 2013
What is the Best Practice for Blog Post Frequency?

This is a question I get a lot. Sometimes folks ask because they want to do the bare minimum (I'm imagining the scene from Office Space), and other times people are genuinely interested in writing the optimum number of blog posts for successful results. Whatever your reason for asking the question, I'm going to share some data below that should...

Lee Jorgenson
Senior Account Manager

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Article

Monday, April 29, 2013
How to Ask Customers to Share Their Story

Asking customers to share their story can produce a variety of results - including none at all. So what makes one campaign more successful than the next? The answer obviously depends on your business, but below are some tips to help you start improving your story-capturing efforts. I've started by noting some key differences between B2B and B2C...

Lee Jorgenson
Senior Account Manager

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Article

Wednesday, February 20, 2013
CTA Best Practices Part II: Placement by the Numbers

In my previous post about CTA best practices, I recommended always having a header CTA. In this follow up, I am going to share some statistics that I gathered by examining ten of my clients' CTA performances. Here we go! Header CTA Statistics 7 of the 10 clients examined used a header CTA. Of those 7, the header CTA was the best performing CTA...

Lee Jorgenson
Senior Account Manager

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Article

Thursday, November 15, 2012
Demystifying Content Marketing Metrics: Webinar Replay

Measuring content marketing isn't an easy task, and to be honest, most organizations don't seem to be doing a good job at it. Many companies are measuring the wrong things and others aren't really measuring anything at all. In this webinar, we aimed to unravel some of the mystery behind creating a measurement strategy. By watching this webinar...

Lee Jorgenson
Senior Account Manager

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Article

Friday, September 21, 2012
September Product Feature Thursday: Content Hub

During this month's feature Thursday webinar, we talked about Compendium's content hub. This is a significant change that allows you to provide a much more engaging experience for your visitors. Be sure to check out the replay below to learn more. What is the hub? An externally facing content hub for your visitors. It allows you to...

Lee Jorgenson
Senior Account Manager

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Article

Tuesday, September 11, 2012
[Infographic] What Works for Social Sharing: B2B vs. B2C

Figuring out what is best for your company's social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. We understand that dilemma here at Compendium as we talk to social media marketers every day and also see their social sharing habits through their usage of our...

Lee Jorgenson
Senior Account Manager

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Article

Friday, August 17, 2012
August Product Feature Thursday Replay

After much anticipation, Compendium's new editorial calendar is now live! This month's feature Thursday webinar covered all of the new calendar features, including: Accessing the calendar from the administrator interface Accessing the calendar from the author interface Using the new "unscheduled posts" feature to fill in content gaps Viewing...

Lee Jorgenson
Senior Account Manager

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Article

Tuesday, August 14, 2012
CTA Best Practices: Placement

Content marketing isn’t usually a light task. With so much focus on generating traffic from various sources, it can be easy to overlook optimizing your calls to action (CTAs)—or even remembering to include them altogether. Here are some of the most successful CTA-optimization tactics I’ve seen: 1. Use a CTA in the Header of Your Template Of course,...

Lee Jorgenson
Senior Account Manager

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Article

Monday, July 23, 2012
July Product Feature Thursday Replay

Features seem to be released almost daily here at Compendium, and this month we chose to highlight the Author Profiles feature. Author Profiles give your bloggers the ability to upload their photo and share some personal information (contact info, bio, etc) to enhance their connection with your readers. Here is a list of information you can upload...

Lee Jorgenson
Senior Account Manager

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