My name is Lee Jorgenson+. As an Account Manager for
Compendium, I get to work with many great companies ranging from
large enterprises to small ma' and pa' shops. Spending so
much time helping my clients with their online marketing
strategies, I get to witness great online marketing successes...and
the occasional hard but educational failures...
This is a question I get a lot. Sometimes folks ask because
they want to do the bare minimum (I'm imagining the scene from
Office Space), and other times people are genuinely interested in
writing the optimum number of blog posts for successful results.
Whatever your reason for asking the question, I'm going to
share some data below that should...
Asking customers to share their story can produce a variety of
results - including none at all. So what makes one campaign
more successful than the next? The answer obviously depends
on your business, but below are some tips to help you start
improving your story-capturing efforts. I've started by
noting some key differences between B2B and B2C...
In my previous post about CTA best practices, I recommended always
having a header CTA. In this follow up, I am going to share
some statistics that I gathered by examining ten of my clients' CTA
performances. Here we go! Header CTA Statistics 7 of the 10
clients examined used a header CTA. Of those 7, the header CTA was
the best performing CTA...
Measuring content marketing isn't an easy task, and to be honest,
most organizations don't seem to be doing a good job at it.
Many companies are measuring the wrong things and others
aren't really measuring anything at all. In this webinar, we aimed
to unravel some of the mystery behind creating a measurement
strategy. By watching this webinar...
During this month's feature Thursday webinar, we talked about
Compendium's content hub. This is a significant change that
allows you to provide a much more engaging experience for your
visitors. Be sure to check out the replay below to learn
more. What is the hub? An
externally facing content hub for your visitors. It allows
Figuring out what is best for your company's social sharing
accounts can be tough. Not only do you have to figure out
what to share, but you also need to know how and when to say
it. We understand that dilemma here at Compendium as we talk
to social media marketers every day and also see their social
sharing habits through their usage of our...
After much anticipation, Compendium's new editorial calendar is now
live! This month's feature Thursday webinar covered all of
the new calendar features, including: Accessing the calendar from
the administrator interface Accessing the calendar from the author
interface Using the new "unscheduled posts" feature to fill in
content gaps Viewing...
Content marketing isn’t usually a light task. With so much focus on
generating traffic from various sources, it can be easy to overlook
optimizing your calls to action (CTAs)—or even remembering to
include them altogether. Here are some of the most successful
CTA-optimization tactics I’ve seen: 1. Use a CTA in the Header of
Your Template Of course,...
Features seem to be released almost daily here at Compendium, and
this month we chose to highlight the Author Profiles feature.
Author Profiles give your bloggers the ability to upload
their photo and share some personal information (contact info, bio,
etc) to enhance their connection with your readers. Here is a list
of information you can upload...