My name is Lee Jorgenson+. As an Account Manager for
Compendium, I get to work with many great companies ranging from
large enterprises to small ma' and pa' shops. Spending so
much time helping my clients with their online marketing
strategies, I get to witness great online marketing successes...and
the occasional hard but educational failures...
Content marketing is nothing new, but it is much more of a focus in
digital marketing. The basic concept is to provide valuable
content to your market and distribute it via the necessary channels
– as a result they will reward you by sharing your content (social
media and natural referral links) and even converting. The
reason the emphasis is...
Measuring content marketing is a huge task, and how you approach
content measurement will vary based on your goals and the marketing
tools you use. That being said, there is a general approach
to measuring content marketing that is applicable no matter what
your situation is. In the video above, I walk through what
you need to know and why you...
Is blogging worth the trouble? As with any other business endeavor,
it comes down to return on investment. Blogging takes a lot of time
and technology, and if that expense doesn’t result in sales income,
the investment would be much better spent elsewhere. Calculating
blogging ROI can be tricky, but Convince & Convert has
published a nine-step...
Question: Is Compendium right for me? I am the social media person
of a small business. We have 2 content creators (myself and my
assistant). We use facebook/twitter, and keep track of our data
with google spreadsheets. Would compendium be overkill?
Answer: As is often the case, the answer depends. If
you and your assistant are only writing a...
This is a question I get a lot. Sometimes folks ask because
they want to do the bare minimum (I'm imagining the scene from
Office Space), and other times people are genuinely interested in
writing the optimum number of blog posts for successful results.
Whatever your reason for asking the question, I'm going to
share some data below that should...
Asking customers to share their story can produce a variety of
results - including none at all. So what makes one campaign
more successful than the next? The answer obviously depends
on your business, but below are some tips to help you start
improving your story-capturing efforts. I've started by
noting some key differences between B2B and B2C...
In my previous post about CTA best practices, I recommended always
having a header CTA. In this follow up, I am going to share
some statistics that I gathered by examining ten of my clients' CTA
performances. Here we go! Header CTA Statistics 7 of the 10
clients examined used a header CTA. Of those 7, the header CTA was
the best performing CTA...
Measuring content marketing isn't an easy task, and to be honest,
most organizations don't seem to be doing a good job at it.
Many companies are measuring the wrong things and others
aren't really measuring anything at all. In this webinar, we aimed
to unravel some of the mystery behind creating a measurement
strategy. By watching this webinar...
During this month's feature Thursday webinar, we talked about
Compendium's content hub. This is a significant change that
allows you to provide a much more engaging experience for your
visitors. Be sure to check out the replay below to learn
more. What is the hub? An
externally facing content hub for your visitors. It allows