Recent Posts

• Article

  

  Tuesday, May 21, 2013

  Why is Content Marketing Spending on the Rise?

  Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

  

  Corey Kime

  Marketing Operations Specialist

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• Article

  

  Monday, May 20, 2013

  How much content do I need to be a successful Content Marketer?

  Successful Content Marketing has a lot of moving parts and there is no single aspect of Content Analytics can determine success.  But one key area that is frequently underestimated is a realistic contemplation of the volume of content required. I recently went through an exercise with an insurance company and I thought I might share that...

  

  Chris Baggott

  CEO & President

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• Article

  

  Friday, May 17, 2013

  Execute Your Content Strategy with a Content Dashboard

  Creating content marketing personas, developing an editorial calendar, and creating a list of topics are all foundational building blocks for a content marketing program.  However, when you get in to the day-to-day of managing a content marketing program for yourself and your writers it can become quite a hassle without the right tools.  That's why...

  

  Corey Kime

  Marketing Operations Specialist

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