Article
Wednesday, September 10, 2008
The thing is that Seth is easy to follow. His message is simple, ethical and most of all True.
We built Compendium around what we believe to be the principles he would advocate (although, Martin Luther thought that too, LOL)
Anyway, we are building a video series around Compendium and the concepts of Corporate Blogging and thought it would be fun to make Seth the star.....
The idea here is that the real goal of the social phenomenon is that people want to deal with people. With easy to use blogging software that's designed for business, organizations and business not only create great human content that's engaging and honest, but by organizing that content around the topics or keywords that the searcher cares about you stand a much better chance of that content being found by the people who matter most...your prospects.
WWSD (what would Seth do?)
Many of you know that I'm kind of a freak for Seth Godin. Permission Marketing inspired me to start emailing and Co-found ExactTarget. I've pounded on bongos in the loft in Dobbs Ferry and it was Seth who first got me started on blogging and inspired me to write my book.The thing is that Seth is easy to follow. His message is simple, ethical and most of all True.
We built Compendium around what we believe to be the principles he would advocate (although, Martin Luther thought that too, LOL)
Anyway, we are building a video series around Compendium and the concepts of Corporate Blogging and thought it would be fun to make Seth the star.....
The idea here is that the real goal of the social phenomenon is that people want to deal with people. With easy to use blogging software that's designed for business, organizations and business not only create great human content that's engaging and honest, but by organizing that content around the topics or keywords that the searcher cares about you stand a much better chance of that content being found by the people who matter most...your prospects.
