Many of you know that I'm kind of a freak for Seth Godin. Permission Marketing inspired me to start emailing and Co-found ExactTarget. I've pounded on bongos in the loft in Dobbs Ferry and it was Seth who first got me started on blogging and inspired me to write my book.
The thing is that Seth is easy to follow. His message is simple, ethical and most of all True.
We built Compendium around what we believe to be the principles he would advocate (although, Martin Luther thought that too, LOL)
Anyway, we are building a video series around Compendium and the concepts of Corporate Blogging and thought it would be fun to make Seth the star.....
The idea here is that the real goal of the social phenomenon is that people want to deal with people. With easy to use blogging software that's designed for business, organizations and business not only create great human content that's engaging and honest, but by organizing that content around the topics or keywords that the searcher cares about you stand a much better chance of that content being found by the people who matter most...your prospects.
When it comes to content marketing, some companies are simply
'getting it right'. Simon Malls is one of these companies. Through
their Style Setter blog and content marketing strategy, Simon
effectively engages with customers and provides relevant,
informative content visitors want to consume. Through a diverse
content focus and an emphasis on...
The suits in the C-suite demand reports from their department
heads, and content marketing directors are no exception. (Your
clients want to know what’s happening as well.) But while
executives understand sales reports and financial spreadsheets,
dashboard metrics are often a foreign language. Here are some ways
to translate your work in ways...
Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...