Many of you know that I'm kind of a freak for Seth Godin. Permission Marketing inspired me to start emailing and Co-found ExactTarget. I've pounded on bongos in the loft in Dobbs Ferry and it was Seth who first got me started on blogging and inspired me to write my book.
The thing is that Seth is easy to follow. His message is simple, ethical and most of all True.
We built Compendium around what we believe to be the principles he would advocate (although, Martin Luther thought that too, LOL)
Anyway, we are building a video series around Compendium and the concepts of Corporate Blogging and thought it would be fun to make Seth the star.....
The idea here is that the real goal of the social phenomenon is that people want to deal with people. With easy to use blogging software that's designed for business, organizations and business not only create great human content that's engaging and honest, but by organizing that content around the topics or keywords that the searcher cares about you stand a much better chance of that content being found by the people who matter most...your prospects.
Here's a great quote from Zig Ziglar: "The greatest selling
tactic in history is the Similar Situation". "Tell me
how you have solved a problem exactly like mine, for someone
exactly like me and I will trust you can solve my problem."
Although the responsibility of selling has shifted from the sales
team in Zig Ziglar's time to the marketing...
Have you ever thought about why no one has ever seen a sasquatch in
Central Park? Since the first recorded sighting of a sasquatch in
the 1920s, the vast majority of these encounters have occurred in
wilderness areas, likely close to or in the Pacific Northwest.
That’s because sasquatches like to stay where they feel
comfortable. As you build and...
Email is one of the most effective ways to capture customer
attention, add value and create a qualified funnel of prospects.
But the basics of generating business-to-business leads through
email can often be shrouded in jargon, hype and unnecessary
complexity. Here are you need to know about attracting business
leads through email. Select an email...