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Wednesday, March 23, 2011
I was thrilled to get the below email today from my friends at Openview Partners, a top VC firm based in Boston. Scott Maxwell was one of the first to recognize eMail marketing as a real business and was our first VC investor into ExactTarget.
Many of you know that Joe Pulizzi has been the bandleader of the whole Content Marketing movement, and I'm really encouraged that he's going to be helping Openview and their portfolio companies.
And yes this email was pushed directly from my inbox to my blog :-)
Venture Capitalists Recognize the Value of Content Marketing as an Industry
I was thrilled to get the below email today from my friends at Openview Partners, a top VC firm based in Boston. Scott Maxwell was one of the first to recognize eMail marketing as a real business and was our first VC investor into ExactTarget.Many of you know that Joe Pulizzi has been the bandleader of the whole Content Marketing movement, and I'm really encouraged that he's going to be helping Openview and their portfolio companies.
Resent-From: Chris BaggottFrom: OpenView Venture PartnersDate: March 23, 2011 8:32:55 AM EDTTo: Chris BaggottViewing ValueMarch 23, 2011Each week we collect and disseminate the best new ideas targeted at senior managers of expansion stage technology companies.What's new from OpenView?The big news is HERE. We warmly welcome Joe Pulizzi to the OpenView family as a Senior Advisor. Joe will help propel OpenView's capabilities around content marketing for the portfolio to great heights! Tune into this week's podcast to hear Joe speak about content marketing.
