I was thrilled to get the below email today from my friends at Openview Partners, a top VC firm based in Boston. Scott Maxwell was one of the first to recognize eMail marketing as a real business and was our first VC investor into ExactTarget.
Many of you know that Joe Pulizzi has been the bandleader of the whole Content Marketing movement, and I'm really encouraged that he's going to be helping Openview and their portfolio companies.
Resent-From: Chris Baggott
From: OpenView Venture Partners
Date: March 23, 2011 8:32:55 AM EDT
To: Chris Baggott
March 23, 2011
Each week we collect and disseminate the best new ideas targeted at senior managers of expansion stage technology companies.
What's new from OpenView?
The big news is HERE. We warmly welcome Joe Pulizzi to the OpenView family as a Senior Advisor. Joe will help propel OpenView's capabilities around content marketing for the portfolio to great heights! Tune into this week's podcast to hear Joe speak about content marketing.
And yes this email was pushed directly from my inbox to my blog :-)
Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...
Successful Content Marketing has a lot of moving parts and there is
no single aspect of Content Analytics can determine success.
But one key area that is frequently underestimated is a realistic
contemplation of the volume of content required. I recently went
through an exercise with an insurance company and I thought I might