Want to build your list? It's easy. Let's hear what longtime expert
Chip House had to say in a recent
Magill Report on email list building strategy:
Chip House, Vice President of Industry and Relationship
Marketing, ExactTarget: "In our 2009 List Growth Study we
surveyed 350 marketers globally and asked them to rank 17 list
growth methods on a scale of 1-5...
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Just
a quick post from an article I read today in the
IBJ:
"Big Fuel's campaign for
Colgate-Palmolive's (CL)
disposable toothbrush delivered 4 million-plus engagements —
meaning the number of times people viewed the campaign's videos or
played its online games. A year later — without new content being
added— the engagement number jumped to around...
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Today,
eMarketer published
some study results from a company called hivefire about execution
issues that stem from Content Marketing Strategies.
As you can see from this graph
,
marketers are still stuggling with issues like creating original
content or having time to create original content.
This is because the folks responsible for this activity think...
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Our friends & partners over at Distilled are putting on what
looks like a great webinar all about adding linking to your Content
Marketing Strategy. Check it out...
Subject: Fwd: Our next conference call 'Link Building: Processes
for Blogger Outreach'
Just thought I would pass
this along to everyone.
---------- Forwarded
message ----------
From: Will
Critchlow
H...
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This is where I'm speaking next...
Subject: Announcement from
eMarketing Association Network
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I am totally
not meaning any disrespect
for the folks responsible for this tweet. I only wanted to point
out a phenomenon I see every day that kind of frustrates me:
Single-Use Content.
This is a great tweet that will get some one or two word replies...
maybe
many one or two word replies. It will be fun and
interesting for a while... like maybe an hour or...
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I'm
a huge fan of Ann Handley, C.C. Chapman, and the whole
Content Rules
Movement!
I can strongly endorse this book and am really excited to help
promote the educational courses that Ann offers at
MarketingProfs. One great thing about MarketingProfs is
all the free education that they give away as part of their
promotional efforts on the paid stuff.
Case in...
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Today is the last day for the discount so read below and I
hope I'll see you there!
Just
to demonstrate that Social Media Marketing is
democratizing all of Marketing across all
of America, you will find me in Toledo, Ohio on May 18th for the
Exploring Social Media event. 
