Thursday, March 24, 2011
Improve Your Email Effectiveness: 5 Ways to Maximize Your Email Results
By Chris Baggott CEO & President
I'm firmly in the camp that Email is, in fact, a social media. The silos between SEO, Social Media, & Email are coming down, and we're all realizing that it's collectively about Content Marketing. With that in mind, I thought I'd share this email I recieved today from Marketing Sherpa. Might be worth checking out.
From: Chris Baggott
It's not easy for email marketers nowadays. You're expected to distinguish your brand from the competition as well as deliver qualified leads and increase online revenue. Where to spend your valuable time and resources? How can you get the most out of your emails?
When done right, email can be one of the most effective tools you have in your marketing arsenal. Maximizing your email results, however, means finding ways to overcome irrelevant email copy, poor inbox placement rates and unfriendly mobile email formats.
Join MarketingSherpa and ClickMail Marketing presenters Sergio Balegno, Jeff Rice and Grant Johnson as they share their discoveries about the top challenges facing marketers and offer tips on how you can engage your audience, grow your list, improve deliverability and choose an ESP that best fits your organization.
- Overcoming the top 5 challenges marketers face
- Creating relevant content with real-time impact
- Ensuring deliverability with engagement and list hygiene
- How to best choose an ESP for your company
- Helpful hints on syncing email with social media
Don't delay - this webinar has limited seating so reserve your seat today.
Regards,
Todd Lebo
Senior Director of Content and Business Development
MarketingSherpa