I'm firmly in the camp that Email is, in fact, a social media. The silos between SEO, Social Media, & Email are coming down, and we're all realizing that it's collectively about Content Marketing. With that in mind, I thought I'd share this email I recieved today from Marketing Sherpa. Might be worth checking out.
From: Chris Baggott
It's not easy for email marketers nowadays. You're expected to distinguish your brand from the competition as well as deliver qualified leads and increase online revenue. Where to spend your valuable time and resources? How can you get the most out of your emails?
When done right, email can be one of the most effective tools you have in your marketing arsenal. Maximizing your email results, however, means finding ways to overcome irrelevant email copy, poor inbox placement rates and unfriendly mobile email formats.
Join MarketingSherpa and ClickMail Marketing presenters Sergio Balegno, Jeff Rice and Grant Johnson as they share their discoveries about the top challenges facing marketers and offer tips on how you can engage your audience, grow your list, improve deliverability and choose an ESP that best fits your organization.
The suits in the C-suite demand reports from their department
heads, and content marketing directors are no exception. (Your
clients want to know what’s happening as well.) But while
executives understand sales reports and financial spreadsheets,
dashboard metrics are often a foreign language. Here are some ways
to translate your work in ways...
Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...