How do Mature Marketers Measure Social Media ROI?
With so much talk about the ROI of social media, I'm happy to report that all the confusion we've been reading out doesn't manifest in the real world. The reality is that according to this study by Marketing Sherpa, there is no ambiguity at all among the companies that have built effective Social Media strategies.
As you can clearly see by the graph above...the companies that have been involved know exactly what and how to measure their efforts. This is a clear explanation of the benefits of enterprise business blog software and it's power in search marketing and conversion.
The top four tell the story: Increased Traffic, Increased Lead Generation, Increased Sales Revenue and Improved Search Engine Rankings are all measurable benefits with Corporate Blogging, Twitter and other social media strategies.
This isn't meant to disparage some of the softer benefits like product awarness or PR, but let's face it....in today's marketing it's not hard to measure benefits.
