Fans vs Friends @ #BIN2010

I'm listing to this Bruce MacClain from a local Indianapolis restaurant speaking at BlogIndiana 2010 (#Bin2010)

They are doing some amazing things on social to drive their relationships.   The guys did a "stick your tongue on a pole day" on a cold frozen day.   They had a ton of submissions and a few calls from his lawyers.  They had about 30 submissions and a TON of attention.

They have a contest to reward people who tag them on Facebook pictures.  

"Why does your father deserve a free beer?" promotion and solicits stories.   if you want great Social Media Marketing Strategies, you could do a lot worse than following @brewhouse on Twitter.   We have all learned that the web runs on Content, and User Generated Content is the easiest and most engaging way to drive not only engagement, but turning your social media work into an amazing Customer Acquisition Strategy.  

He is a big promoter of Contests.   There are all kinds of opportunities with contests, I've seen them work with Compendium from the most boring of B2B companies and the cool bar giving away beer.

Key Takeaway: "The Table Touch".   In the old days, Scotty could go around and every night stop at each table and engage for a second with the guest.   "I'm the owner" "Thank you for coming" "is everything going great?"   Simple things that cannot be scaled as a business grows and this is why social media has become so important.   Email, blogging, Facebook & Twitter are all ways to scale your people towards a larger audience.   One to One marketing at it's finest.