Video and Business Blogging: Fun and Profitable

By: Thursday, July 31, 2008
Big Corporatations try and make things so complicated.   I always say that innovation starts at the bottom...the so called Minor Leagues.   Think sports marketing, everything cool in sports marketing (bat night, concerts, fireworks...even frisbee dogs) started in Minor League Baseball.

This is especially true in business blogging.   With the advent of Affordable blogging software, some of our best bloggers turn out to be coming not from the ivory towers of the fortune 500, but from the SMB's.   Forget Jonathan Schwartz or Robert Scoble...

Root Beer Float Recipe from Business Blogger Lizan Brand of Greenfield LiquorsIf you want to emulate great Blogging Best Practices, pay attention to Lizan Brand.

Lizan is focused on Blogging for Search. She highlights high value and unusual products using all the best SEO tactics including the right keywords, geo targeting and blended search favorites like video.  Why?

So when someone is looking for a specific product or a drink recipe in Greenfield or any of the surrounding communities like the big city of Indianapolis, she's the number one choice.

As a result, she has been featured in the  Indianapolis paper which is over 20 miles from her store. This week she was featured in DMNews (trust me, she doesn't consider herself a direct marketer) and the things that she blogs about, she is now buying by the case.  This is the best thing about Business Blogging, telling a great story about things that move your business forward.  

Sure Greenfield Liquors sells 6 packs of cold Miller Lite, but her profits come from high end wine and Liquor.   Blogging on these topics rings the cash register.

Watch this video and see if you don't end up thirsting for a Root Beer Cocktail :-)

Comments for Video and Business Blogging: Fun and Profitable

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Thursday, July 31, 2008 by Nicki Laycoax:
I'm thirsty now..... :-)
Thursday, July 31, 2008 by Erik Deckers:
Speaking of baseball, an interesting read is Michael Lewis' "Moneyball," a story that follows the 2002 Oakland A's to the ALCS, despite having the second-lowest payroll in all of major league baseball. How'd they do it? By looking at stats and performances that no other major league team did. If larger corporations could do this, and hire smart people and find them a role, rather than settling on someone to fill pre-defined expectations, the larger corporations could innovate too.
Saturday, August 2, 2008 by Webmaster:
Great Job interesting topic , I would like to read more on this topic and bpo services .
Friday, September 5, 2008 by Al Falaschi:
You receive my praise for pointing out the use of video for business blogging best practices. Videos in blogs provide a great way to humanize your marketing especially for things like product / service demonstrations, executive speeches and viral marketing videos. If a picture is worth a thousand words, than a 2-minute video is worth 3600 times more. One challenge businesses have in creating and using video is storing, managing, and repurposing video to multiple online and offline channels efficiently because these types of digital assets often require a tremendous amount of storage and bandwidth, in addition to intricate knowledge of the inner-workings of video files. To learn more about video asset management, view my blog at: http://blog.widen.com/blog/vam-and-dam (we’re also a Compendium client).
Sunday, September 7, 2008 by Brian:
Great post, we have been using video a lot in our posts as well. http://blogs.ecommunity.com/blog/community-health-network/0/0/mycommunity-express-check-in-launches-at-community-regional-cancer-center