I'm asked this question quite a bit & actually saw it on LinkedIn today. Most of the answers talked about success being 'subscribers' or 'comments'. I wanted to add a dose of reality to the discussion…..
In your opinion, what is the single most important component of a successful blog?
Understand that the idea of a "reader" is a myth. For most blogs especially business blogs, 80% of all traffic is coming from a first time visitor. Even the best social media gurus are getting in the high 65% range of their traffic from first time visitors. Most of this traffic is coming from search. So what makes business blogging a success? Start with your keyword research. look at what keywords you are interested in and qualified to target. Title your blogs based on keywords and make sure you narrowly focus your content around those keywords.
People search to solve problems. You are in business to solve problems. Therefore, the best content uses "the language of your customer" When a searcher lands on a page that is using their language and is written by a credible person....and has a clear call to action, they convert. They are happy. Don't confuse what your goal is. Lots of talk about meaningful engagement out there. Meaningful engagement in business still means making a customer or prospect happy. 9 times out of 10 you make them happy by solving their problem...the reason they found you in the first place.
In your opinion, what is the single most important component of a successful blog?
Understand that the idea of a "reader" is a myth. For most blogs especially business blogs, 80% of all traffic is coming from a first time visitor. Even the best social media gurus are getting in the high 65% range of their traffic from first time visitors. Most of this traffic is coming from search. So what makes business blogging a success? Start with your keyword research. look at what keywords you are interested in and qualified to target. Title your blogs based on keywords and make sure you narrowly focus your content around those keywords.
People search to solve problems. You are in business to solve problems. Therefore, the best content uses "the language of your customer" When a searcher lands on a page that is using their language and is written by a credible person....and has a clear call to action, they convert. They are happy. Don't confuse what your goal is. Lots of talk about meaningful engagement out there. Meaningful engagement in business still means making a customer or prospect happy. 9 times out of 10 you make them happy by solving their problem...the reason they found you in the first place.
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