Is Corporate Blogging Ever Inappropriate?

There is a great post on Jeff Muendel's blog about blogging for search.  Among the comments was one from someone named Gene Brown (sorry, no link) where he felt that there were instances where blogging was not appropriate for business or corporations.  An excerpt:

......Here's an example. I recently put up a web site for an interior designer and explained what blogging was. We talked about starting one for her. She explained that her clients come from very affluent neighborhoods and would probably never have the interest nor the time to spend blogging with a designer....

So first, Let me reply to Gene Bowen on inappropriate blogging situations.  I don't believe there is ever an inappropriate business blogging situation. 

Blogging is about telling your story, sharing your expertise and basically humanizing your organization or business.  You interior decorator is missing a key point (unless she doesn't want to grow).

You designer could do great by talking about her projects, profiling her clients (with or without naming names), displaying pictures and video and basically telling a story.

The most successful sales tactic of all time is the "Similar Situation".  The more stories you tell, the more likely prospects have to find a story that "feels" like them.

What social networking is teaching us is that humanity matters in marketing.   Blogs are the best way for any organization to express their humanity. And easy to use blogging software makes it all possible.