So I’m a big fan of PR. Although I don’t advertise in the traditional sense using old media (although I’m tempted to try SpotRunner) we are certainly beneficiaries of traditional PR. It works for our blogging company.
Yesterday was interesting however. There was a story in the Indianapolis Star about Compendium Blogware highlighting our growth and hiring plans. What was fascinating was the blogging features in the online version. People actually started a discussion around our story…in real time. I responded to a couple of the comments, but the thing that hit me was how revolutionary this was compared to the old way of responding to a newspaper story.
"uhhh...we want you to write us a letter and if we like it...well we might run it in a future paper"
Right! It still amazes me…if you create a system that encourages people to dialog…they will! Read the story…look at the comments. I’m able to reply…to participate. And it drives business.
Business Blogging seems so obvious and so revolutionary at the same time.
Yesterday was interesting however. There was a story in the Indianapolis Star about Compendium Blogware highlighting our growth and hiring plans. What was fascinating was the blogging features in the online version. People actually started a discussion around our story…in real time. I responded to a couple of the comments, but the thing that hit me was how revolutionary this was compared to the old way of responding to a newspaper story.
"uhhh...we want you to write us a letter and if we like it...well we might run it in a future paper"
Right! It still amazes me…if you create a system that encourages people to dialog…they will! Read the story…look at the comments. I’m able to reply…to participate. And it drives business.
Business Blogging seems so obvious and so revolutionary at the same time.
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