I've been involved in Database Marketing for (gulp) 29
years... For my entire career, content lived in silos.
Content wasn't shared, it was channel specific. Catalog, Email,
Blog, Site, Facebook, Twitter, etc... All silos. The
net effect was a lot of duplication of effort, wasted time and huge
inefficiency. I'll never forget Anne Holland...
Forget about living in the moment. As a marketer, you now live in
the Zero Moment of Truth. Google coined this phrase and defines the
Zero Moment of Truth as “that moment when you grab your laptop,
mobile phone or some other wired device and start learning about a
product or service…you’re thinking about trying or buying.” And
getting the right...
So you might be asking: "What's this got to do with my
Content Marketing Strategy?" Well perhaps nothing. Except...
So many of us are still doing Content Marketing like it's 2008.
Those quaint old days when Google only indexed a Trillion
pages on the web. The golden era of Linking and Keyword data
that was completely transparent. Where...
We’ve all heard the call: as a marketer, you need to deliver on the
promise of one-to-one communications by delivering the right
information to the right person at the right time through the right
channel. Prospects and customers expect nothing less. That’s
because they understand what's possible in a world where you know
your prospects from every...
Now that Chris Moody has been at Compendium for a little over a
month, we should probably officially introduce him! Chris
understands the challenges of content marketing. Before joining
Compendium, Chris Moody worked at Red Hat - a rapidly growing
technology company. As most companies are aware, content is always
in demand. Multiply the number of...
Your interactions with potential buyers have likely gotten more
challenging. After all, prospects are now in control when it comes
to finding information online as they conduct research and consider
their purchase options. And they are tuning out the companies that
interrupt them with irrelevant content and messages. To connect
Here @Compenidum our customer base is almost an even split between
Business-to-Business marketers and Business-to-Consumer Marketers.
From this vantage point we have a great opportunity to
measure success of a large number of companies who are executing
well on their B2B Content Strategy and compare that to their B2C
counterparts. You might be...
I just read some new research by an organization called PageFair
that discusses the rapid adoption of Ad blocking software and it's
effect on retail sales driven from those Ads. The opening
quote really highlights the problem: "We have found that website
publishers tend to significantly underestimate the effect of
adblocking on their businesses....
I still hear a lot of marketers talking about Content Marketing
Strategy as if it's still 2008. I hear folks talking about
"Thought Leadership" and theories about companies becoming
publishers and hiring journalists..."Branded Content".
All well and good, but not nearly good enough. This chart
looks at the total number of indexed pages in...
I was talking to a young man the other day who was looking to hire
an entry level marketing person. The goal (he's got a recruiting
business) is to build a database: The conversation went something
like this: Me: A Database? Him: Yes, we want to build a
database of email addresses, names, titles, college, age.....that
sort of thing. Me: What for?...