I've been involved in Database Marketing for (gulp) 29
years... For my entire career, content lived in silos.
Content wasn't shared, it was channel specific. Catalog, Email,
Blog, Site, Facebook, Twitter, etc... All silos. The
net effect was a lot of duplication of effort, wasted time and huge
inefficiency. I'll never forget Anne Holland...
Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
I read a blog post today that was talking about the role of social
signals in SEO. The fact is that social signals are now
significant ranking factors determining if a Content Element shows
up to a given searcher. The post contained this quote:
"One element that is taken into consideration by search engines is
the authority of a business (or a...
I won't bore you here with a long dissertation on what's new in the
New Facebook News Feed. Photo-Centric! The key
innovation is that images are going to be the compelling feature
that drives engagement. Below is a quote from a
Mediapost article describing the whole thing: “That means brands
need to focus more on the visual elements of their...
It's a very sad day for me and many as we mourn the passing
of a great inspiration to many of us. Zig Ziglar passed away
today at age 86. I was first exposed to Zig
Ziglar in my very first job selling medical equipment in
1983. My boss and still mentor, Jim Walton (pictured on
the far right) thought I was so pathetic he bought me a...
I find it kind of (distressing) funny how email is often not
included in the conversation regarding a Content Marketing
Strategy. I'll start this post with a video of ExactTarget CEO,
Scott Dorsey, on CNBC yesterday doing a terrific job talking about
multi channel marketing and pointing out that 1/3 of all eCommerce
transactions originate with a...
I was just proofing this and noticed I talk about everything in
terms of THREE :-) it might seem obsessive....hope you can
follow along! I’ll make this simple and save you any unnecessary
reading. The reason I succeed at content marketing is because I
focus on three things only: I put content at the center of my
marketing strategy. I know where...
Take a look at this screenshot below. We all recognize this
right? It's a really nice, well formatted and key component
of a great organization's Content Marketing Strategy. You can
see the whole Off The Beaten Path email here. I'm picking on my
friends above because they are a prime example of what happens all
the time. Email marketing lives...
My New Favorite Infographic does a great job of explaining some of
the very tangible benefits of executing well on your Corporate
Blogging Strategies. Content Marketing, Story
Harvesting, Social Signals all drive traffic...... Check
this out in detail, send a link to your boss and while you're at it
... get a poster made and hang in on the wall...
I've been working on a series called Solve Your Content Crisis and
noticed my friend Lorraine Ball was practicing a lot of what I was
trying to preach so I asked her to tell us all about how she thinks
about her own Content Marketing Strategy. Hope you enjoy....
Want to make your way to the top of the search rankings for
any key term? The recipe...