Monday, July 11, 2011
Twitter Conversations As Real-Time Content for Your Blog
If you're like me, you subscribe to a lot of industry newsletters and blogs that clutter your inbox on a daily basis. I typically scroll through the aforementioned emails in my free time but often the information gets deleted when I clean my inbox.
Over the past several months I've found that Twitter has become my go-to resource for news. I'm able to check in on client activity, local and world news, deals at my favorite stores and industry-relevant updates that keep me sharp! Twitter has also jump-started my creative juices for great blog content on many occasions.
Do you have someone monitoring Twitter for company mentions and daily inspiration? Conversations on Twitter can help you with your overall social media marketing strategy...and set you up for great blog content.
My humble opinion is that Twitter can assist you with blog content in the following ways:
- Customer Feedback - The good, bad and the ugly. Listen to what consumers are saying about your brand. Are the same problems occurring frequently? Take this opportunity to blog about customer feedback (all customer feedback, not just the favorable stuff). Consider adding a Twitter feed to your blog to showcase what your customers have to say. Check out Social Media Examiner's post on how to embed a Twitter feed.
- Events - Events should be marketed in every imaginable way - print, email, your blog, Twitter. That said, tweets about your presence at an event can easily tee your writers up for innumerable pieces of content.
- Brand Recognition - Promote blog posts on your company's Twitter page as well as your employees' Twitter pages. Cross-promoting content will help your company grow in notoriety and serve to establish your employees as part of your brand.
How are you using Twitter to build your blog and your social media presence?