Article
Monday, August 30, 2010
Their primary goal isn't just customer acquisition, it's customer engagement and traffic and they've made great strides to incorporate elements onto their blog that will help them achieve this goal. Most recently, their in-house design team created a social media tool bar that showcases all of their social affiliations.
They
also solicit blog posts from industry experts and see incredible spikes in customer commenting when the posts go live. Tie these elements in with their web to post feature and the gang at EasyCare has a customer-centric blog that pushes their social marketing strategy to new heights.
How EasyCare is Getting it Done
We talk a lot about what companies can do to increase their social media marketing strategy and engage with their clients in this space. EasyCare, a cutting-edge alternative horse care company out of Arizona, is a great example of a client who's doing just that.Their primary goal isn't just customer acquisition, it's customer engagement and traffic and they've made great strides to incorporate elements onto their blog that will help them achieve this goal. Most recently, their in-house design team created a social media tool bar that showcases all of their social affiliations.
They
also solicit blog posts from industry experts and see incredible spikes in customer commenting when the posts go live. Tie these elements in with their web to post feature and the gang at EasyCare has a customer-centric blog that pushes their social marketing strategy to new heights. 
