Hi there! My name is Allison Bowen and I work in the Client
Success department at Compendium as an Account Manager, Online
Marketing. I'm a graduate of Butler University and am
enjoying diving into the world of blogging for business. One
thing I know for sure is that writing a post does not need to
be nearly as complicated as many people make it...
I have a confession to make. I've been working for a business
blogging software company for nearly three years, yet when I was
asked to post about the "Bloggies", I had no idea where to begin.
"What in the world are the bloggies?", I wondered. The
only image that came to mind was something similar to the
"Goonies", except bloggers?! No, that...
When talking to clients, I often hear the same comments:"I don't
know what to write about anymore.""I've run out of ideas.""Is it
really that important that I frequently post?" We know.
Posting isn't always easy. Getting new blog posts online frequently
is often not the top priority for an employee when he or she sits
down with the morning coffee...
One of the great things I love about working for a tech company is
that the industry is always changing. And, luckily for us,
things are definitely trending our way! As we see more and more
businesses look for the perfect corporate blogging solution, they
often don't know where to start. We hear the typical "Well,
I've looked into Wordpress, and...
Once a year the city of Indianapolis bustles with excitement, as
business men and women make their way to a grand hotel for the
long-awaited event. What is this spectacle, you might wonder?
Why, none other than ExactTarget's Connections
conference. When thousands of visitors arrive to the city,
they aren't disappointed. From billboards along...
When most people think about the Children's Museum of Indianapolis,
they think fun. They think adventure. They think so
much to do! I personally have never talked to anyone, young
and old alike, that has not had a blast when they've visited the
Museum. Recently, the Children's Museum partnered with
Compendium and is demonstrating story...
These days, you may notice that you've been hearing more and more
about the term "Custom Content." But what exactly is custom
content? And why is the tide turning towards it? Custom
content is just what it sounds like - it's content that is
customized for your organization. Long gone are the days of
generic print media and one statement for...
Recently, Amanda Maksymiw from OpenView Venture Partners shared her
experiences regarding how the company put together their content
strategy. Through hard work and commitment, OpenView has seen
huge results and continues to do so. There are certainly some
great take-aways you can get from this article - it's worth...
So you've decided to become a Compendium client—GREAT! We're
excited to have you. But, you may be wondering: what can I do to
make this program successful? There are a few key pieces you can
put in place that will help your program succeed in the long run.1)
Have An Engaged Program OwnerWhile it's true that anyone can
make a good program owner,...
These days, SEOMoz is a household name for those in the SEO
business. In fact, it may seem like Rand Fishkin has been in the
SEO business since day one. But did you know that's not the case?
Recently, Fishkin shared a great slide show presentation with us
that allowed us to get a sneak peak into where they've been...