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  • Article
    Welcome to my blog!
    Wednesday, July 1, 2009

    Welcome to my blog!

    Hi there!  My name is Allison Bowen and I work in the Client Success department at Compendium as an Account Manager, Online Marketing.  I'm a graduate of Butler University and am enjoying diving into the world of blogging for business.  One thing I know for sure is that writing a post does not need to be nearly as complicated as many people make it...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    What in the World is a "Bloggie"?!
    Friday, January 6, 2012

    What in the World is a "Bloggie"?!

    I have a confession to make.  I've been working for a business blogging software company for nearly three years, yet when I was asked to post about the "Bloggies", I had no idea where to begin.  "What in the world are the bloggies?", I wondered.  The only image that came to mind was something similar to the "Goonies", except bloggers?!  No, that...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    Help, I've Run Out of Blog Post Ideas!
    Friday, November 11, 2011

    Help, I've Run Out of Blog Post Ideas!

    When talking to clients, I often hear the same comments:"I don't know what to write about anymore.""I've run out of ideas.""Is it really that important that I frequently post?" We know. Posting isn't always easy. Getting new blog posts online frequently is often not the top priority for an employee when he or she sits down with the morning coffee...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    We're a "Best Blogging Platform"!
    Tuesday, October 25, 2011

    We're a "Best Blogging Platform"!

    One of the great things I love about working for a tech company is that the industry is always changing.  And, luckily for us, things are definitely trending our way! As we see more and more businesses look for the perfect corporate blogging solution, they often don't know where to start.  We hear the typical "Well, I've looked into Wordpress, and...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    #ET11 - Conversations, Clients, & Celebrities
    Thursday, September 22, 2011

    #ET11 - Conversations, Clients, & Celebrities

    Once a year the city of Indianapolis bustles with excitement, as business men and women make their way to a grand hotel for the long-awaited event.  What is this spectacle, you might wonder?  Why, none other than ExactTarget's Connections conference.  When thousands of visitors arrive to the city, they aren't disappointed.  From billboards along...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    Calling All Explorers!
    Tuesday, May 17, 2011

    Calling All Explorers!

    When most people think about the Children's Museum of Indianapolis, they think fun.  They think adventure.  They think so much to do!  I personally have never talked to anyone, young and old alike, that has not had a blast when they've visited the Museum.   Recently, the Children's Museum partnered with Compendium and is demonstrating story...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    Custom Content is Catching On
    Thursday, March 31, 2011

    Custom Content is Catching On

    These days, you may notice that you've been hearing more and more about the term "Custom Content."  But what exactly is custom content?  And why is the tide turning towards it?  Custom content is just what it sounds like - it's content that is customized for your organization.  Long gone are the days of generic print media and one statement for...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    Building a Content Marketing Strategy
    Wednesday, March 30, 2011

    Building a Content Marketing Strategy

    Recently, Amanda Maksymiw from OpenView Venture Partners shared her experiences regarding how the company put together their content strategy.  Through hard work and commitment, OpenView has seen huge results and continues to do so.  There are certainly some great take-aways you can get from this article - it's worth...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    How To: Start Your Program Off on the Right Foot
    Tuesday, March 29, 2011

    How To: Start Your Program Off on the Right Foot

    So you've decided to become a Compendium client—GREAT! We're excited to have you. But, you may be wondering: what can I do to make this program successful? There are a few key pieces you can put in place that will help your program succeed in the long run.1)  Have An Engaged Program OwnerWhile it's true that anyone can make a good program owner,...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
  • Article
    FW: How SEO Moz uses/tracks content marketing efforts
    Monday, March 28, 2011

    FW: How SEO Moz uses/tracks content marketing efforts

    These days, SEOMoz is a household name for those in the SEO business. In fact, it may seem like Rand Fishkin has been in the SEO business since day one. But did you know that's not the case? Recently, Fishkin shared a great slide show presentation with us that allowed us to get a sneak peak into where they've been...  And what...

    Allison Bowen
    Account Manager, Online Marketing
    Read More ➡
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