I know what you're thinking.
"Content marketing is great, but it won't work for my industry. I don't have anything worthwhile to say!"
I can promise you, that simply isn't the case. Any company, in any industry can have a successful content marketing strategy and can truly win business because of the information they share. For example, take a look at a great Compendium client, The Association.
The Association is a successful agency partner, whose focus lies in award winning film, video, and new media. They have used their blog to focus on different products they offer, such as their Canon Boot Camp - the longest running Canon DSLR Boot Camp.
Not only does The Association frequently mention their class offerings within their posts, they've also placed a prominent Call-to-Action (CTA) in the sidebar of their template, which draws in the reader's attention and encourages them to click-through. Once the reader clicks through on the CTA, they're taken to a page which outlines the company's classes and provides more information.
In this day and age, content marketing is not tied to one specific industry - instead, it's a crucial piece of marketing for any industry, product, or service. To learn more about how The Association uses Compendium to manage their content marketing, visit their blog here.