Recently, Amanda Maksymiw from OpenView Venture Partners shared her experiences regarding how the company put together their content strategy. Through hard work and commitment, OpenView has seen huge results and continues to do so. There are certainly some great take-aways you can get from this article - it's worth the quick read!
The suits in the C-suite demand reports from their department
heads, and content marketing directors are no exception. (Your
clients want to know what’s happening as well.) But while
executives understand sales reports and financial spreadsheets,
dashboard metrics are often a foreign language. Here are some ways
to translate your work in ways...
Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...