Recently, Amanda Maksymiw from OpenView Venture Partners shared her experiences regarding how the company put together their content strategy. Through hard work and commitment, OpenView has seen huge results and continues to do so. There are certainly some great take-aways you can get from this article - it's worth the quick read!
Want to know how you can kill your content marketing strategy
before anything is ever published? Check out these four common
mistakes people make. The good news is all of them are easily
avoidable. 1) No Written Goals Without a stated goal of a content
marketing initiative, complete with establishing roles and
responsibilities, your marketing...
The widespread adoption of owned media strategies for companies
both large and small is increasing integral and becoming the norm.
But do you know what it is, exactly, and even more importantly, how
it affects your overall marketing goals? The Pretty Simple Version:
Owned Media is the audience who chooses to engage with you. Earned
Media is the...
Here's a great quote from Zig Ziglar: "The greatest selling
tactic in history is the Similar Situation". "Tell me
how you have solved a problem exactly like mine, for someone
exactly like me and I will trust you can solve my problem."
Although the responsibility of selling has shifted from the sales
team in Zig Ziglar's time to the marketing...