Wednesday, April 18, 2012
3 Rules to Follow for Video Posts
I know the drill... You sit down to write a blog post and get stuck. "I know!", you think, "I'll just upload a video into my post! That way, I won't have to actually write anything and can submit my post right away."
We've all had that thought before, but let me stop you before you actually hit the submit button. In order to create a successful blog post, you can include a video, but it should not be your entire post. In order to succeed at creating a post with a video, you need to keep in mind three general rules:
Provide a reason to watch. It's unlikely anyone will watch your video unless they know what it is about, so be sure to tell them what it's about! Why should someone watch the video? Does it talk about your product? Is it funny? Why is this video worth their time?
Add additional text. Search engines can't "see" video content; therefore, you need to add in additional context. You can do this simply by adding in a few sentences surrounding your video that provide the reader with reliable, quality information - the types of things you would normally include in a post that is just text.
Make the video relevant. I cannot stress this enough - if the video will leave the reader scratching their head and asking "What in the world does that have to do with anything?", it's probably best just to leave it out of your post. Videos are a great addition to any blog, but they need to be relevant in order to be worthwhile.
And there you have it! Follow these three rules and you'll be successfully adding videos into your blog posts in no time. Are you looking for more ways to spice up your blog posts? Things like bullet points, numbered lists, images, and bold/italics are great ways to draw in the reader... But more to come on that subject soon!