This Friday, the 16th, is Compendium’s second Innovation Day. The event is an opportunity for each member of our team to stretch themselves, help our clients, and have fun. Our entire team is going to take a break from their normal activities and spend time focused solely on solving one of our clients' most important problems: making it easier to write engaging content.
Creating original content is one of the top challenges faced by content marketers. The entire company will split into groups and work on prototypes of new content creation tools. At the end of the day, the prototypes will be judged and graded by a panel of industry experts and Compendium clients. Last year's Innovation Day winner, the "Content Compass" gamified the creation of content.
As we test our ideas and prototypes, our team will reach out to clients throughout the day. We believe our clients are our innovation partners and know we only succeed if they do. If you have any questions about our Innovation Day or how it is going to work, please don’t hesitate to ask. You can follow our progress on Twitter with the #CompendiumInnovation hashtag. We will also be writing a blog post about our experience and results after the event.