Does the thought of putting together an editorial calendar overwhelm you?
If you are like many of the marketers I talk to, it probably does. Despite a large number of workshops, books, and conference presentations on the topic most marketers just don't feel comfortable putting an editorial calendar together. That is unfortunate, because a good editorial calendar ensures that content production occurs consistently, aligns with strategic objectives, and communicates the overall objective of the content marketing program to the rest of the company.
At Compendium we support some of the best content marketing programs in the country. We took a look at how successful marketers put together their calendar's. The result is the webinar below. During this webinar, we provide an editorial calendar methodology that is designed to:
You will also learn how to sell your editorial strategy to your executive team.