Does the thought of putting together an editorial calendar
overwhelm you? If you are like many of the marketers I talk
to, it probably does. Despite a large number of workshops,
books, and conference presentations on the topic most marketers
just don't feel comfortable putting an editorial calendar
together. That is unfortunate, because a good...
Does your organization want to look just like everyone else?
If they do, curating someone else's content is a great way to do
it. Appropriately integrated, content curation can provide
value as part of a content marketing strategy. The key
word is appropriately, because the majority of curation programs I
see do nothing to differentiate the...
This Friday, the 16th, is Compendium’s second Innovation Day.
The event is an opportunity for each member of our team to stretch
themselves, help our clients, and have fun. Our entire team
is going to take a break from their normal activities and spend
time focused solely on solving one of our clients' most important
problems: making it easier to...
Do you ever feel overwhelmed trying to keep up with the community
on Twitter or Facebook? I did, and at times still do.
But, I have a new not-so-secret weapon that's making it a lot
easier for me. It's called Buffer...and I love it. To get the
most out of a social network you need to participate, but, unless
you're a social media consultant you...
Content Marketing is starting to get hot. Is this a short lived
trend or a more fundamental shift? Three big numbers make the case
that content marketing is here to stay. 1. 245,000,000 That is the
estimated number of Americans on the Internet in 2011. It's a
little over 78% of the US Population. The global internet
population is estimated at over...
The typical Compendium blog reader comes to us for great advice on
how to effectively blog for their business. Today, I want to
focus on the "state of content" found on most business blogs.
Maybe it's the upcoming election season, but that sounded okay in
my head. If there's one thing you need to know, it's this:
producing original content is a...
We are happy to announce that Compendium is a semi-finalist for the
DMA's Early Stage Innovation Award. Compendium was selected
as a representative from the "Brand, Social and Content Marketing"
category. The semi-finalists will all exhibit at the DMA's "All For
One Integrated Marketing Summit" in New York City on June 20–21.
The judging will be...
We held our first Compendium Innovation Day last April. Today, we
are realizing the benefits of everyone's hard work. Corporate
blogging is a great way to acquire new customers, engage current
customers, and ultimately turn customers into advocates.
Blogging only works if you provide content that serves the
needs of your target audience. The...
We see a fair number of misguided social media promotions that
focus only on Facebook. As our CEO Chris Baggott says "you
don't own Facebook." The change to Facebook's contest rules
reinforces that point (see my email to our sales and marketing team
below). Meet customers and prospects where they live and feel
comfortable (Facebook, Twitter,...