Customer Focused Marketing

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Friday, June 29, 2012
How To Create An Editorial Calendar In 7 Steps Webinar Replay

Does the thought of putting together an editorial calendar overwhelm you? If you are like many of the marketers I talk to, it probably does. Despite a large number of workshops, books, and conference presentations on the topic most marketers just don't feel comfortable putting an editorial calendar together. That is unfortunate, because a good...

Frank Dale
CEO

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Article

Tuesday, May 1, 2012
Why Content Curation is Usually a Bad Idea

Does your organization want to look just like everyone else? If they do, curating someone else's content is a great way to do it. Appropriately integrated, content curation can provide value as part of a content marketing strategy. The key word is appropriately, because the majority of curation programs I see do nothing to differentiate the...

Frank Dale
CEO

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Article

Friday, March 16, 2012
Second Compendium Innovation Day

This Friday, the 16th, is Compendium’s second Innovation Day. The event is an opportunity for each member of our team to stretch themselves, help our clients, and have fun. Our entire team is going to take a break from their normal activities and spend time focused solely on solving one of our clients' most important problems: making it easier to...

Frank Dale
CEO

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Article

Monday, January 9, 2012
How I Optimize Social Media Sharing with Buffer

Do you ever feel overwhelmed trying to keep up with the community on Twitter or Facebook? I did, and at times still do. But, I have a new not-so-secret weapon that's making it a lot easier for me. It's called Buffer...and I love it. To get the most out of a social network you need to participate, but, unless you're a social media consultant you...

Frank Dale
CEO

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Article

Wednesday, November 9, 2011
Content Marketing: Three Numbers that Explain Why its Hot

Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay. 1. 245,000,000 That is the estimated number of Americans on the Internet in 2011. It's a little over 78% of the US Population. The global internet population is estimated at over...

Frank Dale
CEO

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Monday, September 26, 2011
The State of Content - Reactions from the Roadshows

The typical Compendium blog reader comes to us for great advice on how to effectively blog for their business. Today, I want to focus on the "state of content" found on most business blogs. Maybe it's the upcoming election season, but that sounded okay in my head. If there's one thing you need to know, it's this: producing original content is a...

Frank Dale
CEO

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Monday, June 20, 2011
Compendium Named DMA Innovation Award – Early-Stage Semi-Finalist

We are happy to announce that Compendium is a semi-finalist for the DMA's Early Stage Innovation Award. Compendium was selected as a representative from the "Brand, Social and Content Marketing" category. The semi-finalists will all exhibit at the DMA's "All For One Integrated Marketing Summit" in New York City on June 20–21. The judging will be...

Frank Dale
CEO

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Thursday, June 2, 2011
Compendium Innovation Day Comes to Life

We held our first Compendium Innovation Day last April. Today, we are realizing the benefits of everyone's hard work. Corporate blogging is a great way to acquire new customers, engage current customers, and ultimately turn customers into advocates. Blogging only works if you provide content that serves the needs of your target audience. The...

Frank Dale
CEO

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Article

Thursday, May 19, 2011
Facebook Contests Should Focus on Driving People to Your Blog

We see a fair number of misguided social media promotions that focus only on Facebook. As our CEO Chris Baggott says "you don't own Facebook." The change to Facebook's contest rules reinforces that point (see my email to our sales and marketing team below). Meet customers and prospects where they live and feel comfortable (Facebook, Twitter,...

Frank Dale
CEO

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